Fox Sports en Español continues to set new ratings records with its live, mid-week telecasts of the prestigious South American soccer competition Copa Toyota Libertadores. Fox Sports en Español’s telecasts of the 2004 Copa since the end of January have given the channel the top spot in delivery of Hispanic households for live sports programming in all of Spanish-language cable television for the broadcast 2004 year to date, according to Nielsen Media Research.
Television
ANA & AAAA Set Framework For Upfront Industry Discussions.
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA) announced the framework for an initiative they are jointly leading to address productivity and efficiency issues regarding the television upfront process.
