Television

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Upront Report for our readers.

To view and download click on image or CLICK HERE.

Recent innovations in TV are providing more valuable options to the ad buying process and promise to improve the consumer experience. Advertisers now have many choices when it comes to advertising. From new streaming platforms to rapid innovation in advanced TV, advertisers now have more ways of getting in front of audiences in an addressable way and networks have the ability to unlock more premium inventory.

As first reported by Inside Radio, Nielsen will no longer include the ratings for non-subscribing radio stations in the summary dataset that fuels the major buying systems used by agencies and advertisers. The new policy goes into effect in 2021 and ad agencies are still figuring out how to deal with not having a view of the total market when placing ad buys.

Telemundo announced the premiere date for the new romantic comedy series, La Suerte de Loli (Loli’s Fate)

America is in the midst of a demographic transition. Today, 41% of the U.S. population is racially and ethnically diverse, and people are increasingly exploring and defining their personal identities. As the U.S. diversifies, there is a unique opportunity to meet America’s expanding entertainment tastes.

When people around the world retreated to their homes as the COVID-19 pandemic set in early this year, we knew that video consumption, particularly TV usage, would spike. But at the same time, we knew that consumption would gradually return to seasonal averages. Seeing that consumption rise and then normalize during the workday, however, was somewhat unexpected, particularly among remote professionals and managers. But that is the new media consumption reality.

A Latino-led management group headed by Fuse Media CEO Miguel “Mike” Roggero has acquired a majority, controlling interest in Fuse Media. 

Hemisphere Media Group, Inc. announced that Elizabeth Randall will join the company as Senior Vice President of Digital Strategy & Development.

Anchors Gabriela Frias and Nacho Giron will lead the network’s new programs from Mexico City and Buenos Aires.

As the industry prepares for the end of third-party cookies, marketers must adopt an identifier that works across media

Univision Communications, Inc. announced that it has exited its minority position in El Rey Network (“El Rey”), the English-language entertainment cable network and production studio created by Mexican-American filmmaker Robert Rodriguez and FactoryMade Ventures.

Hemisphere Media Group, Inc. announced that effective December 31, 2020, Javier Maynulet is stepping down  as President and General Manager of WAPA Televisión in Puerto. The company has named Jorge Hidalgo President and General Manager.

The turbulent future of TV and how marketers can prepare

Estrella Media announced that it has launched Estrella News, a 24-hour multiplatform news network, making it the first Spanish-language media company in the U.S. to provide news content in live digital and streaming format 24/7.

Amid the many new media offerings available to consumers, it’s easy to lose sight of long-standing, dependable choices—even when they continue to drive significant engagement. The news is one such option, and amid the trifecta of a pandemic, widespread social unrest and a U.S. presidential election, it remains a vital connection to both the world at large and our local communities.

Changes necessitated by the pandemic may have altered TV advertising forever — marketers must adapt

LATV Networks announced the promotion of Gisella Fu-Ripp to Vice President of Sales & Strategic Partnerships to lead the diverse, and predominantly female organization at LATV.

Estrella Media, Inc. announced the appointment of media industry veteran René Santaella as executive vice president, digital & streaming media.

Estrella Media, Inc. announced that it has signed a co-production deal with Omar Chaparro to host a new talk show on the company’s EstrellaTV network.

Why data is the lifeblood of the advertising ecosystem in 2020