The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA) announced the framework for an initiative they are jointly leading to address productivity and efficiency issues regarding the television upfront process.
Television
Si TV Secures Funding.
EchoStar Communications Corporation, Time Warner Inc., Syndicated Communications Ventures, Columbia Capital, Rho Ventures, DND Capital Partners, Llano Partners and company co-founder Barshop Ventures have invested over $60 million in Si TV, the English-language Latino-themed network that launched this February in over 7 million homes.
CNN Anderson Copper 360º Explores ‘Novelas’ For Content.
CNN in its daily program Anderson Cooper 360º on Friday April 2, 2004, exploded the interest that the Federal Communications Commission (FCC) has placed on the content in the daytime soap operas. The current climate at the FCC is that of no-tolerance for racy or indecent programming.
