Luis J. Echarte, President and CEO of Azteca America, welcomed the gathering and unveiled stations in Brownsville-McAllen, TX (K64FM Channel 64), Tampa, FL (WXAX Channel 26), Hartford, CT (WHCT Channel 38); Raleigh-Durham, NC (WHOA Channel 44) and Boise, ID (KCBB Channel 51). Together with existing markets, the network is in cities that account for 78% of the US Hispanic households.
Television
mun2 television Seeks Aspiring Actors.
mun2 television is offering Latino singers and independent filmmakers the opportunity to showcase their work in two of its upcoming new shows. “La Familia Perfecta,” a one-hour reality show that profiles the lives of six new artists, is casting singers between the ages of 18 to 25, while “The Reel Project”, a show that exposes independent film makers and their movies, is looking for up-and-coming filmmakers.
’04-’05 Upfront May Have More Of A Spanish Accent.
While observers in the general market tussle about network and cable’s haul in the looming upfront, there’s another part of the TV spectrum that’s almost assured to increase when all is said and done: Hispanic TV.
Last year’s Hispanic upfront took in about $1 billion of the $3 billion overall Spanish-language television marketplace, further evidence of the explosive growth of Hispanics in the United States and the television networks that serve them. Most experts don’t think the growth will slow down in 2004-05, as more networks come into the market, both on broadcast and cable.
Copa Libertadores Boost Audience Delivery @ Fox Sports en Español.
Fox Sports en Español continues to set new ratings records with its live, mid-week telecasts of the prestigious South American soccer competition Copa Toyota Libertadores. Fox Sports en Español’s telecasts of the 2004 Copa since the end of January have given the channel the top spot in delivery of Hispanic households for live sports programming in all of Spanish-language cable television for the broadcast 2004 year to date, according to Nielsen Media Research.
