Television

Hemisphere Media Group, Inc. announced that effective December 31, 2020, Javier Maynulet is stepping down  as President and General Manager of WAPA Televisión in Puerto. The company has named Jorge Hidalgo President and General Manager.

The turbulent future of TV and how marketers can prepare

Estrella Media announced that it has launched Estrella News, a 24-hour multiplatform news network, making it the first Spanish-language media company in the U.S. to provide news content in live digital and streaming format 24/7.

Amid the many new media offerings available to consumers, it’s easy to lose sight of long-standing, dependable choices—even when they continue to drive significant engagement. The news is one such option, and amid the trifecta of a pandemic, widespread social unrest and a U.S. presidential election, it remains a vital connection to both the world at large and our local communities.

Changes necessitated by the pandemic may have altered TV advertising forever — marketers must adapt

LATV Networks announced the promotion of Gisella Fu-Ripp to Vice President of Sales & Strategic Partnerships to lead the diverse, and predominantly female organization at LATV.

Estrella Media, Inc. announced the appointment of media industry veteran René Santaella as executive vice president, digital & streaming media.

Estrella Media, Inc. announced that it has signed a co-production deal with Omar Chaparro to host a new talk show on the company’s EstrellaTV network.

Why data is the lifeblood of the advertising ecosystem in 2020

Gonzalo Del Fa, president of Group M Multicultural and chairman of the Culture Marketing Council (CMC), delivered the opening address at the 18th annual Hispanic Television Summit on Tuesday (Sept. 22), declaring that “total market is totally dead.”  By Joe Schramm, Schramm Marketing Group

Estrella Media announced that it has partnered with music giant Sony Music Latin for the production of a special edition of its hit talent search show Tengo Talento, Mucho Talento. The new season of Tengo Talento, Mucho Talento Edición Especial.

While this year’s Emmy Awards had a 33% increase in Black nominees, there were still many groups who were underrepresented or not recognized at all. To mark the importance of such recognition moving forward, ANA’s Alliance for Inclusive and Multicultural Marketing – AIMM – partnered with Billy Porter, Lin-Manuel Miranda, Daniel Dae Kim, Isis King, Jamie Chung and Nicole Scherzinger to create a PSA challenging the entertainment industry to increase diverse and accurate cultural representation in programming and advertising. An extension of AIMM’s #SeeALL movement, television viewers are being driven to participate through a dedicated social campaign.

The ability to measure AM/FM radio’s ability to drive viewership to TV premieres and events is now exceptionally accurate. Nielsen’s “Promo Effect” study uses the 80,000-person Portable People Meter panel.  By Pierre Bouvard

The National Association of Broadcasters (NAB) announced the launch of new spots recognizing the importance of local radio and TV stations in delivering important news and information to their communities.

Featuring the Show’s First Baby, New Engagements and More Love Stories, the Hit reality Show, Hosted by Ana Patricia Gámez and Rafael Araneda, Will Air Monday through Thursday at 8 p.m. ET/PT (7 p.m. CT)

HABLA NOW, the latest installment of the award-winning “Habla” series from HBO Latino, debuts FRIDAY, SEPTEMBER 18 (9:00-10:00 pm ET/PT). The one-hour documentary special features testimonials from U.S. Latinos sharing their personal experiences directly to the camera for a national audience, in both English and Spanish. The special features chef and humanitarian José Andrés, Olympian Laurie Hernandez, actress Diane Guerrero, Emmy nominated journalist Mariana Atencio and many more.

The number of persons age 2 and older in U.S. TV Households is estimated to be 307.9 million, which represents a 0.2% increase from last year. Increases in U.S. Hispanic (+1.9%), Black (+0.9%) and Asian (+2.7%) TV households were also seen, due to estimated increases in population growth.

Pursuant to the agreement, Univision will sell to Liberman WLII-DT, Caguas-San Juan, and the stations which repeat its signal across the island: WOLE TV-DT, Aguadilla in the Western Area and WSUR-DT, Ponce in the central area. Univision is not selling, and will continue to operate, sister station WSTE-DT (TeleIsla Channel 7) as well as its radio properties, including Uforia.
 

Now, Liberman has returned as a broadcast station owner. And, it involves La Isla del Encanto — Puerto Rico — and broker Kalil & Co.

Univision premieres the international hit “Dulce Ambición” (Sweet Ambition), an all-new Brazilian novela filled with passion, ambition and decadent desserts. The new series debuts on August 31 at 10 p.m. ET and will air Monday through Friday on Univision.