Television

Cinelatino will host BORICUATÓN de Cinelatino, a marathon of popular Puerto Rican films, to celebrate Boricua culture in observance of this year’s Puerto Rican Day Parade in New York, one of the myriad festivals and parades cancelled amid the COVID-19 crisis.

For many Americans, connectivity is everything, and that trend has greatly influenced TV viewing over the past few years. During the height of countrywide shelter-in-place orders across the U.S. amid the COVID-19 pandemic, weekly time spent watching connected TVs grew along with overall media use, rising by more than 1 billion hours as the weeks passed. Now, as states ease shelter-in-place orders and allow businesses to re-open, traditional TV usage is normalizing while CTV usage remains well above pre-COVID-19 levels.

Entravision Communications Corporation announced the appointment of Chris Munoz to the executive leadership team as the Executive Vice President of National Sales.

There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, particularly local advertising, is one of them, given that local businesses are the lifeblood that fuels the thousands of communities across the U.S. And importantly, a new Nielsen analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining in some areas by as much as 35% at the end of March

TV consumption is higher than ever before. Streaming video and OTT are dominating the TV narrative with the launch and expansion of viewer options and COVID-19 pushing new theatrical releases to stay-at-home viewers. With linear TV and OTT viewing increasing an average of more than 10 million homes per minute, advertisers and agencies are focusing on the relevant questions of “how” and “where” to deliver their messages to the most relevant target audiences.

Univision, in partnership with Televisa, presents the special “Se Agradece” (In Gratitude) to pay tribute to the everyday heroes leading the fight against the COVID-19 pandemic. The two-hour broadcast will feature musical performances, special messages from celebrities, as well as stories from essential workers on the frontline.

VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising investment and business outcomes during periods of economic upheaval due to global health crises and recession.

The ANA Media Advisory Board has been meeting with CMOs, agency partners, media sellers, and independent consultants. Our focus has been broadly on media transformation and reform. More specifically, we have gathered to discuss the television upfront.

These are strange times for national TV advertisers. Huge operational challenges are presenting themselves just as business as usual is impossible, and as parts of the U.S. begin to reopen, national advertisers may feel stuck, locked into creative that may or may not resonate with every market that sees it. Or worse yet, they may feel that the only option for them is to go dark and not advertise at all.

Brand USA’s entertainment network, GoUSA TV, launches its new show, “Americanos,” developed and produced by LA REYNA.

TV couldn’t be better. It’s our television industry that needs to adapt.

This article is about the relationship between Context and the Upfront, two threads that wind tightly about each other like the helixes in DNA.

Univision Communications Inc. announced that it is joining Nielsen’s Addressable TV platform beta program. Univision will leverage Nielsen’s solution to evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems.

Estrella Media, Inc. announced that its EstrellaTV network will air a two-hour Mother’s Day special on May 10th.

Andy Lack is leaving. And, the top executive overseeing NBCUniversal Telemundo Enterprises is taking over his role as part of a wholesale restructuring.  By Adam Jacobson – Editor in Chief / Radio +TV Business Report

Spanish-speaking audiences can experience one of the most beloved animated series of all time when Pokémon seasons 1-5 airs on TeleXitos beginning Sunday, May 3 at 12 p.m. ET. 

EstrellaTV announced that its hit talent competition show “Tengo Talento, Mucho Talento” will premiere its 22nd season on April 23, 2020.

With the slogan “Recordar es Vivir” (To Remember is To Live), UNIVERSO premieres “Retro Jueves” (Retro Thursday), a new weekly programming block airing Thursdays during primetime, starting April 30 at 7pm/6c. The block features the return of iconic U.S. Spanish-language TV hits from the early 2000s to provide viewers with fan-favorite classics and a #TBT-inspired look at their beloved celebrities’ first breakthrough roles.

An in-depth guide to measuring the relationship between ad exposure and business outcomes

Telemundo Deportes will present  Spanish-language coverage of the EA SportsTM FIFA 20 Stay and Play Cup starting Wednesday, April 15 through Sunday, April 19