Television

NBCUniversal Telemundo Enterprises announced it has secured a record number of integrated partners in a single scripted property for Telemundo with its upcoming series “Betty en NY”. Produced at Telemundo Center in Miami, the highly anticipated, star-packed production is the modern adaptation of one of the most influential stories which will premiere on Wednesday, February 6 at 9 p.m./8c.

Over-the-air (OTA) TV—the programming that we all have access to even if we don’t have a cable or satellite programming subscription—is becoming a big thing again. In fact, it’s one of the best things to happen to cord cutters and cord shavers, as it offers them free TV through a digital antenna. Even better, with the shift to digital broadcasting a decade ago, they’re getting even more channels for free—and in great HD quality. Because of our comprehensive panel approach, our data is inclusive of all household types, including OTA, which allowed us to conduct deep insights and analysis in this important growing segment. So what do we know about OTA households? We recently dived into the data to find out more about them—particularly, how many there are, what they look like and how they consume media.

Cable and satellite viewership is eroding because it is perceived as a poor value exchange according to a new study from MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands. “Reaching the ‘Un-Reachable” debunks five commonly-held myths about those who watch little to no television, including which demographics are veering away from traditional television and why.

Univision New York announced the launch of the very first full-time Spanish-language news bureau in Albany, NY—a historic move marking the first time that a Hispanic television news station in New York will have a full-time presence based in the state capital.

A fresh new on-air look across the network that introduces an updated Univision logo. These changes are part of a brand refresh that supports our internal positioning that captures succinctly what Univision is all about: “Bringing Together Hispanics on the Rise.” This campaign reinforces and expands on our commitment to elevate Hispanics by making them feel proud of their heritage, supported in their daily life, and optimistic about the future.

Telemundo International Studios and Movistar+ announced a strategic multi-year co-production partnership to produce premium limited series for the U.S. and international markets. The parties have agreed that Telemundo Network will have the exclusive rights for the US; Movistar+ will have the exclusive rights for Spain.

Primo TV (Vme Media Inc.) and Platinum Films have announced the launch of “Realm Runner” a new thrilling endless runner game for the hit series Matt Hatter Chronicles.

Univision Communications Inc. announced the launch of a slate of new local news apps in Los Angeles, New York, Miami, Houston, Dallas, Chicago and the Bay Area.

Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), a division of NBCUniversal that includes 40 television stations, announced they have formed a multi-year partnership.

The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to create more robust cross-platform metrics and attribution models. But for that to happen, several types of companies—including multichannel video programming distributors (MVPDs) and TV networks—need to update their technologies and strategies.

Telemundo announces sponsors NBCUniversal Telemundo Enterprises announced the integrated sponsors for the first-ever Spanish-language version of NBC’s hit series The Voice, which will be premiering on Telemundo on Sunday, January 13 at 9 p.m./8C. Sprint, State Farm and Toyota have signed on to produce creative show integration segments

“Vida y Salud” will air in two-hour episodes every morning from Monday through Friday in the United States and in Latin America on AZ Mundo, a TV Azteca International Pay TV network. Segments of the program on specific topics will also be available for the global market via the new Spanish-language health website www.VidaySalud.com.

Watching remains the preferred mode of news consumption in the U.S.Americans continue to prefer watching the news rather than reading or listening to it, and their viewing loyalties have yet to migrate fully to the web.

Pasiones, the leading network for telenovelas and drama series in Spanish, has two exciting novelas slated for January with the exclusive U.S. premiere of the new Indian production Tumhari Pakhi on Monday, January 7, at 5pm ET/2pm PT on its U.S. feed, and the highly anticipated debut of the popular Turkish drama Unutulmaz (“Unforgettable”) on Tuesday, January 8, on its Latin American feed. Times vary by country.

Cinelatino will air the exclusive U.S. television premiere of the suspenseful Cuban police drama Cuatro Estaciones en la Habana (“Four Seasons in Havana”) on Monday, January 7, at 12:00am ET / 9:00pm PT, with new episodes airing every Monday at midnight following the series premiere.

Spanish Broadcasting System, Inc. with its television network, MegaTV announced the return to radio, television and digital platforms of the famous producer and ventriloquist, Antulio “Kobbo” Santarrosa. The agreement between Santarrosa and SBS was made on December 19, 2018, in the United States and will be effective as of January 2019.

Primo TV (Vme Media Inc.) announces the upcoming premiere of the Matt Hatter Chronicles movie “Rise of Primal”. The legendary Primal, first and mightiest of the Coronet Super Villains, has risen again and it’s up to Matt Hatter to stop him! The movie will make its U.S. premiere on December 25th, 4PM EST / 1PM PST.

WAPA Television celebrated its many achievements and revealed an exciting new year of programming at a glamorous 2019 upfront presentation on Thursday, December 13, 2018, where network executives, accompanied by on-air talent, announced new reality show formats, original programming, digital shows, and expanded sports offerings.  

What if there was a proven, brand-safe video ad format that’s equally effective for targeting unique consumers and regions, or blanketing the whole country with a campaign? A medium that offers loyal, engaged audiences at competitive CPMs and the power of sight, sound, motion, and narrative?  What if marketers found out that their agencies won’t even consider it for campaigns because they can’t buy it at their preferred profit margin?

Telemundo International Studios and Globo announced the co-production of the premium limited series “Jugar con Fuego” (Playing with Fire) slated to premiere on Telemundo network in the U.S. next year.