Television

Azteca America kicked off its 2017-2018 Upfront roadshow in New York by announcing a roster of new programs

NBCUniversal Telemundo Enterprises announced a robust lineup of new innovative programming for the 2017-2018 television season

This year CNN en Español is celebrating its 20 years of covering news around the world like no one else with credible, emotional, ground breaking journalism.

Pasiones will air the heartfelt Korean novela Contrato Para Una Boda (“Marriage Contract”) on both its U.S. and Latin American feeds.

TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.

Azteca America  announced that Melissa Covarrubias was named the Vice President and General Manager of Azteca Houston, KYAZ-TV.

Branding is one of the three essential advertising elements that lead to in-market success. As such, there are many variations of brand inclusion at the end of a TV ad, including package shots or simply showing the brand logo. Making the decision to include a package shot or brand logo at the end of an ad can require some additional consideration.

NBCUniversal Telemundo Enterprises and Gato Grande Productions, a new joint venture between MGM and Mexican entrepreneurs Miguel Alemán Magnani and Antonio Cué Sánchez Navarro, announced an agreement giving Telemundo exclusive U.S. broadcast rights to the officially authorized TV series based on the life of the internationally renowned music super star and Grammy Award-winning multi-platinum recording artist, Luis Miguel.

Azteca Los Angeles 54 announced tmore details of its exclusive multiyear agreement to serve as the Los Angeles Chargers Spanish-language flagship television station and broadcaster of three preseason games. Additionally, the Los Angeles Chargers and Azteca plan to expand the broadcast to reach fans and viewers throughout all of Southern California.

Spanish Broadcasting System, Inc. (‘SBS’) announced the launch of ‘SBS Portafolio’ a cross-platform content development division designed to create and expand brand strategies utilizing all of SBS’ assets including Digital, Mobile, Television, Radio, Social Media and live experiences.

Telemundo announced the sponsors of 2017 Billboard Latin Music Awards. This year’s sponsors include Comcast/Xfinity, Ford F-150, Garnier Fructis, M&M’s®, Pantelion Films’ “How to be a Latin Lover,” Sprint, State Farm®, Target, Toyota and UnitedHealthcare.

Telemundo Deportes, the Spanish-language home of the FIFA World Cup and all major FIFA tournaments, presents exclusive coverage of the FIFA Beach Soccer World Cup Bahamas 2017, the premier beach soccer tournament that brings together 16 teams from around the world to compete on the sands of Nassau, promising the best action and atmosphere.  

Discovery Latin America/U.S. Hispanic (DLA/USH) announced the appointment of David Tardio to the position of VP of Ad Sales for Discovery U.S. Hispanic.

Telemundo Denver / KDEN announced that Corina Hierro has been promoted to multimedia journalist.

Ford Motor Company and Subway will partner with Telemundo on multi-platform promotions that include product integrations and bonus content.

Univision Communications Inc. (UCI) announced the launch of a weekly “El Chapo” aftershow, “El Chapo Ilimitado” (El Chapo Unlimited), with AT&T serving as the presenting sponsor.

The Telemundo Station Group announced Telemundo 20 San Diego’s new news team.

NBCUniversal Telemundo Enterprises revealed its 2017 Upfront theme of “Shift Happens,” a nod to the changes taking place in Hispanic media.  To celebrate the Hispanic “shift” that Telemundo has identified and led in the Hispanic media industry, the Spanish-language network will hold an exclusive event for advertising clients and business partners on Monday, May 15 at The Manhattan Center’s Hammerstein Ballroom.

Where will traditional TV networks find its new advertisers?  Will they be niche down-market advertisers or high-end luxury marketers?

The Telemundo Station Group announced that Sabrina Lopez has been named Vice President of Sales for Telemundo 20 San Diego.