Television

Telemundo to launch an O&O TV Station in Washington DC

ZGS gave up its spectrum for the Washington, D.C. market earlier this year in the auction which gave us the ability to take back the Telemundo affiliation for this market. The new Telemundo-owned station in Washington, DC will launch in December 2017.

“Expedientes Criminales” on Cinelatino

Cinelatino is set to premiere its first original investigative docuseries, “Expedientes Criminales” (“Criminal Case Files”), about the most notorious organized crime cases in Central America.

“Hoy voy a cambiar” on Univision

“Hoy voy a cambiar” (Today I’m going to change), a primetime bio-series that chronicles the life of the singer and actress Lupita D’Alessio, will air on Univision Monday through Friday at 10 p.m. ET/PT (9 p.m. CT) starting September 11th.

EstrellaTV To Premiere New Season of “Noches Con Platanito”

EstrellaTV announced that it will be premiering the newest season of its late night talk show “Noches Con Platanito” on September 5, 2017.

Univision to air “La Fuerza de Creer”

Univision Communications Inc. (UCI), in collaboration with Too Small to Fail, an early childhood initiative of The Opportunity Institute and the Clinton Foundation, is continuing its efforts in the Hispanic community about the importance of their young children’s early brain development with the broadcast of a new miniseries, “La Fuerza de Creer” (The Power of Believing).

Media Inflation Report [REPORT]

This report, created by Havas Media and shared with the 4A’s community, estimates media inflation rates for the second half of 2017 and first half of 2018.

Discovery en Español gets engines revving across the country

The network presents all new automotive series featuring incredible restorations and all the passion of the most celebrated Latino shop owners from Los Angeles, Miami and New York

Supercopa de Campeones on Azteca America

Club Deportivo Guadalajara, the current Mexican soccer champion, faces off against the “Colombian king of cups,” Club Atlético Nacional, in what has been called the super cup of champions: “Supercopa de Campeones.” 

119.6 Million TV Homes in the U.S. for the 2017-18 TV Season

According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.  The number of persons age 2 and older in U.S. TV Households is estimated to be 304.5 million, which represents a 0.9% increase from last year. Increases in U.S. Hispanic, black and Asian households were also seen, due to estimated increases in population growth and TV penetration.

Barroeta named SVP Marketing and Creative for the Telemundo Networks

NBCUniversal Telemundo Enterprises announced the appointment of Karen Barroeta to Senior Vice President, Marketing and Creative for the Telemundo Networks.

ZEE Mundo launches its Second Screen

Viewers of ZEE Mundo and fans of Bollywood films will now be able to access the wide variety of programming this genre offers from an all-new website at www.zeemundo.com.

Azteca America remembers Juan Gabriel “Divo de Juárez”

Azteca America presents a tribute to Juan Gabriel this Sunday, August 27 starting at 3 pm/ 2 C with four specials on the life, death, and legacy of one of the most iconic stars in Latin American music.

Azteca America announces the debut of “La Isla 2017”

The start of the sixth season of “La Isla” will premier on August 28 at 8 pm/ 7 C. 

Can Social Media Save Spanish-Language Television?

Video didn’t kill the radio star. In fact, radio has recently seen record numbers across some coveted demographics, reaching 92% of Millennials each week. Nor did television kill the theater star, as the success of Hamilton attests. Even so, it seems that the birth of any new technology or media will stir predictions about the impending demise of its predecessor.

“¡Cuéntame Más!” to debut August 18 on UniMás

“Cuéntame Más” (Tell Me More), a new and innovative show that will join the weekday national lineup of the popular UniMás Network, will offer viewers stories and interviews from the network’s team of news and entertainment reporters, with a variety of original local programming. Topics for the Texas-based production will run the gamut from music and movies to intimate interviews with today’s hottest celebrities and pop culture icons. The show will air at 5 p.m. ET/PT (4 p.m. CT) on Fridays on UniMás.

Fixing TV’s Demo Obsession

In the 1970s and ’80s, agencies would seek to fulfill client business and marketing goals on TV by grouping prospects into broad descriptions of desired gender and age, say “women 18-45” for a new laundry detergent, with which they could negotiate with any one of the three — then four — broadcast networks. Frankly, although data has become the new lingua franca, this process is still very common.

“Mi Marido Tiene Familia” premieres on Univision

The Univision Network announced the premiere of “Mi Marido Tiene Familia” (My Husband Has a Family), starring Daniel Arenas and Zuria Vega. The primetime comedy premieres on Monday, August 21, at 9 p.m. ET/PT (8 p.m. CT).

Korean Drama W: Dos Mundos premieres on Pasiones

The Korean fantasy drama will make its Latin American debut on Tuesday, August 15 (times vary by country), and will premiere in the U.S. on Monday, August 21, at 5:00pm ET / 2:00pm PT.

Content on the Go: A Look at Viewing Trends Among Out-of-Home Consumers

Walk into nearly any bar, gym, airport or office these days and you’re likely not only to find a television, but also viewers of all sorts with their eyes glued to the glass—from sports fans urging their teams on during a big game to money men tracking the financial markets to travelers monitoring news and weather reports. These consumers, out of the confines of their homes, are no less important to networks and advertisers when they’re out and about.

El Chapo in Univision

Univision and Story House Entertainment announced that the 12-episode second season of the original series “El Chapo” will premiere Sunday, September 17 at 10 p.m.

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