Television

TV ads consistently outperformed other options from 2010-2016 with up to seven times the relative lift over paid search and five times better than display advertising, according to a study from Neustar.

On May 1, in a novel transaction only made possible by the now-concluded FCC Spectrum Auction, a fast-growing Southern California media player — The Meruelo Group — Now, Hero is backing out of the deal.  By Adam Jacobson / Radio + Television Business Report

Azteca America New York WNYN announced that it will add “Así Somos” (“That’s How We Are”), a bilingual, half-hour talk show focused on the New York tristate area, to its daily afternoon programming lineup.

A new analysis of insights from Nielsen’s fourth-quarter 2016 Comparable Metrics Report found that over 92% of all viewing among U.S. adults (18+) happens on the TV screen.

School is out, so the Galavisión Network is launching its summertime daytime lineup: Galaverano! Special kid-themed series, comedies and cartoons to keep the whole family entertained all summer long.

Azteca America announced that its Atlanta affiliate WUVM Channel 4 has formed a sales and marketing partnership with WAZX 101.9 FM, “La Que Buena Radio.”

We have been witnessing a reinvention of TV content creation for a few years now. It probably started with “The Sopranos” on HBO, was accelerated by Netflix’’ “House of Cards,” and has now permeated national, cable and Internet-based “TV.”

Univision Communications Inc. (UCI) unveiled its 2017-2018 programming line-up and highlight how its portfolio offers deep engagement and unique opportunities for marketers to deliver results leveraging viewers’ passions.

NBCUniversal Telemundo Enterprises announced that Telemundo Network and its entertainment cable channel Universo signed an exclusive content partnership with VICE Media, a global youth media brand.

Azteca America kicked off its 2017-2018 Upfront roadshow in New York by announcing a roster of new programs

NBCUniversal Telemundo Enterprises announced a robust lineup of new innovative programming for the 2017-2018 television season

This year CNN en Español is celebrating its 20 years of covering news around the world like no one else with credible, emotional, ground breaking journalism.

Pasiones will air the heartfelt Korean novela Contrato Para Una Boda (“Marriage Contract”) on both its U.S. and Latin American feeds.

TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.

Azteca America  announced that Melissa Covarrubias was named the Vice President and General Manager of Azteca Houston, KYAZ-TV.

Branding is one of the three essential advertising elements that lead to in-market success. As such, there are many variations of brand inclusion at the end of a TV ad, including package shots or simply showing the brand logo. Making the decision to include a package shot or brand logo at the end of an ad can require some additional consideration.

NBCUniversal Telemundo Enterprises and Gato Grande Productions, a new joint venture between MGM and Mexican entrepreneurs Miguel Alemán Magnani and Antonio Cué Sánchez Navarro, announced an agreement giving Telemundo exclusive U.S. broadcast rights to the officially authorized TV series based on the life of the internationally renowned music super star and Grammy Award-winning multi-platinum recording artist, Luis Miguel.

Azteca Los Angeles 54 announced tmore details of its exclusive multiyear agreement to serve as the Los Angeles Chargers Spanish-language flagship television station and broadcaster of three preseason games. Additionally, the Los Angeles Chargers and Azteca plan to expand the broadcast to reach fans and viewers throughout all of Southern California.

Spanish Broadcasting System, Inc. (‘SBS’) announced the launch of ‘SBS Portafolio’ a cross-platform content development division designed to create and expand brand strategies utilizing all of SBS’ assets including Digital, Mobile, Television, Radio, Social Media and live experiences.

Telemundo announced the sponsors of 2017 Billboard Latin Music Awards. This year’s sponsors include Comcast/Xfinity, Ford F-150, Garnier Fructis, M&M’s®, Pantelion Films’ “How to be a Latin Lover,” Sprint, State Farm®, Target, Toyota and UnitedHealthcare.