Television

Spanish Broadcasting System, Inc. (SBS) announced that controversial entertainment journalist Javier Ceriani will be joining the cast of “Esta Noche Si” on weekdays at 9:00 pm (EST), 8:00 pm (CT), 7:00 pm (MST) and 6:00 pm (PST).

Univision Communications Inc. (UCI) announced that Rosemary Mercedes has been promoted to executive vice president and chief communications officer, effective immediately. Mercedes, who has been serving as interim head of Corporate Communications and Public Relations since August 2016, will continue to be based in New York and will report to Randy Falco, president and Chief Executive Officer of UCI.

As part of the newly renovated Azteca America daytime show “Venga la Alegría”, actor and singer Patricio Borghetti will join the team as one of the principal hosts of the show.

NBC UNIVERSO will premiere “Niño Santo,” the popular Mexican original drama series, starring Karla Souza and Jose Maria de Tavira on Wednesday, January 11 at 10pm/9C.

Cine Mexicano announced the premiere of Las Batallas de Celaya, a critically acclaimed miniseries starring Mexican superstar Kate del Castillo and produced by Eric del Castillo.

Telemundo Deportes announced “Día de Gallos,” the first-ever sports podcast offered by a U.S. Spanish-language broadcast network

Estrella TV announced that it is launching its first ever national morning newscast and a morning show.

Telemundo and NBC UNIVERSO will present the exclusive US Spanish-language simulcast of “The Best FIFA Football Awards™” on Monday, January 9 at 12:30PM/11:30 AM C.

Veteran direct marketers believed that non-DR TV couldn’t be measured. But that was before advances in digital measurement and data analytics. Thanks to these technologies, behavior can now modeled and predicted in online and offline channels.

TV networks want to give us more stuff: programming content and advertising. Trouble is, much of that can spill over into irregular time segments. Now it seems one of the key consumer TV tools might be in jeopardy.

Fuse announced a multi-platform expansion of its relationship with Gabriel “Fluffy” Iglesias.  This includes the addition of three new digital series, along with the renewal of Iglesias’ hit Fuse TV original.

Before turning the corner from 2016 to 2017, Telemundo accompanied the launch of El Chema, its latest 10 p.m. nightly attraction, with A 360 Escape, a virtual reality vignette about the series. By Simon Applebaum

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2016 Hispanic TV Upfront Report.  View and download for FREE

Noticias Telemundo presents the US premiere of the acclaimed documentary “Astral,” a revealing look at the hardships experienced by immigrants attempting perilous voyages across the Mediterranean Sea to reach the safety of European ports, this Sunday, December 25 at 11:30 AM ET/10:30 CT.

As digital video technology rocks the boat, the hegemony of Nielsen television ratings, GRPs and age/gender demographics is being challenged by splintered metrics for TV platforms ranging from national and local TV to VOD, OTT and programmatic, from linear to mobile and addressable … among others.  What measurement methods and metrics make sense for this new landscape?

TeleXitos announced that Airwolf and Knight Rider will air on the network for the first time beginning Monday, January 2, 2017.

NBC UNIVERSO announced the premiere of “Niño Santo” the popular Mexican original series, starring Karla Souza and Jose Maria de Tavira on Wednesday, January 11 at 10pm/9C.

To complement ESPN Deportes’ coverage of the NBA during Christmas Day and in an effort to serve a broader Hispanic audience, ESPN2 will simulcast ESPN Deportes’ Spanish-language coverage of the L.A. Clippers vs. Los Angeles Lakers as the two teams meet for the first time this season, live at 10:30 p.m. ET.

Azteca America announced several additional expansions to its affiliate group in major media markets across the country, including Charlotte, North Carolina; Sacramento, California; and Boston, Massachusetts.

Discovery Communications  announced it has made an investment in and formed a strategic partnership with Batanga Media.