Television

Telemundo Station Group to launch new 5PM Newscast

The Telemundo Station Group today announced an expansion of its local news programming, unveiling plans to launch a new 30-minute newscast that will air weekdays at 5:00 PM ET / 4:00 PM CT beginning Monday, September 26 at 14 of its local owned stations.

NBC Universo to premiere “Lucky Ladies”

NBC Universo announced the exclusive premiere of the series, “Lucky Ladies,” on Thursday, June 23rd at 9PM ET/8C.

CNN en Español announces changes to its programming

Beginning July 1st, CNN en Español’ s audience will see changes on the screen among its most prominent journalists who will bring new programming that will strengthen the network’s original content.

Five Ways to Target Hispanic Audiences [REPORT]

For the past five years the US economy has grown at a healthy rate and most companies have enjoyed a resurgence in business, but rapidly changing demographic and technological landscapes have spurred marketers to seek out new opportunities with increasing urgency.  By Chris Foley / NCC Media

Do Media Kickbacks Have Any Effect On The Current TV Upfront Market?

The whole issue of agency kickbacks from media companies now comes right in the middle of the TV upfront market negotiations.

Cinema Azteca presents True Justice: Street Wars

The new season of Cinema Azteca presents “True Justice: Street Wars” (“Justicia verdadera: Guerra en las calles”).  “True Justice: Street Wars” airs on Azteca America this Saturday, June 11 at 8 pm/ 7 C.

WAPA America & Cinelatino Upfront 2016-2017

WAPA America and Cinelatino unveiled new programming announcements for the 2016-17 television season .

Telemundo Studios and Keshet International join forces

Telemundo Studios and Keshet International (KI) announced a scripted deal to co-develop and produce a new original Spanish-language series to air on Telemundo Network.

González named Co-Anchor for Noticiero Telemundo Arizona

Telemundo Phoenix / KTAZ announced that Jimena González has been named Co-Anchor for Noticiero Telemundo Arizona.

Telemundo Stations debut weather APPs

The Telemundo Station Group announced the debut of upgraded, individual station apps for 15 of its local Telemundo-owned stations.

NBCUniversal Telemundo Enterprises to launch “El Poder En Ti”

NBCUniversal Telemundo Enterprises announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.

Maximize Your TV Advertising Effectiveness [REPORT]

A strong ad that builds emotional and behavioral connections with consumers will not only help drive sales for the brand, but can also drive long-term brand loyalty and equity down the road.

ESPN Deportes launches UEFA EURO 2016 Campaign “More Than Football” [VIDEO]

With two weeks until the kickoff of UEFA European Football Championship, ESPN is debuting “More Than Football,” an integrated marketing campaign celebrating the world’s most competitive international soccer tournament. Starting June 10, the month-long event will feature 51 matches in 10 cities throughout France.

Fiore debuts “DE VISITANTE” on Fox Deportes

Sports Broadcaster, Fernando Fiore, takes soccer fans on a trip with the show, “DE VISITANTE,” Friday, May 27th at 9pm ET / 6pm PT on FOX Deportes.

Tristán and Martínez-Guzmán promoted at Univision News

Univision News has announced the promotion of María Martínez-Guzmán and Gabriela Tristán.

Cinema Azteca returns

The biggest international box-office hits return to Spanish-language television on Cinema Azteca, a reinvigorated program that each weekend broadcasts the most exciting action films so that Azteca America’s audience can enjoy the best in cinema.

NBC Universo Upfront 2016-2017

NBC UNIVERSO announced the return of the network’s first original scripted series created for the U.S. Hispanic market, “El Vato” Season 2, starring regional Mexican singer, El Dasa during Upfront week.

Telemundo to produce bio-musical based on Jenny Rivera’s Life

Telemundo announced a development and production deal with the Jenni Rivera estate to produce a number of series and specials inspired by superstar music artist Jenni Rivera.

Univision to premiere “Tres Veces Ana”

Univision Network announced its latest telenovela “Tres Veces Ana” (The Three Sides of Ana), which is set to premiere with a two-hour episode on Monday, May 23rd from 9-11 p.m. ET/PT (8-10 p.m. CT) on Univision Network.

CMO One-to-One: Ensuring Brands’ Video Ads Are Seen Across Screens as TV, Digital Converge

Extreme Reach is an enterprise software company that helps clients leverage video assets across linear TV and digital video. eMarketer’s Patricia Orsini spoke with Melinda McLaughlin, CMO of Extreme Reach, about how the company helps clients make sense of and use technology to ensure their ads reach consumers in the most targeted and efficient way.

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