It’s no secret that viewers are watching more over-the-top video than ever before, often binging multiple episodes in one sitting. In fact, 50% of all TV households now have access to a subscription video-on-demand service. But the over-the-top space has limited ad formats and creative is often repetitive.
Her first project with the network will be the Super Series “El Chema,” playing the role of Mabel Castaño, an ambitious, jealous, heartless and cruel woman. “El Chema” is set to begin filming this fall.
The 1948 London Games were the first Summer Olympics to be televised, reaching about 500,000 viewers who mostly lived within 50 miles of Wembley stadium. Comparing those figures to the estimated 3.6 billion people who watched the 2012 London Games from more than 220 countries and territories, it’s clear why the 2016 Summer Olympics have advertisers seeing gold. By: IBISWorld Procurement Research Analyst, Ashley Cruz
Silkworth will be responsible for synthesizing insights from quantitative and qualitative data in order to provide expert guidance on brand performance, multi-platform viewing, and other key business goals.
Azteca San Antonio announced an exclusive two year agreement to broadcast three live pre-season games of the Dallas Cowboys games in Spanish on Azteca Stations KVDF San Antonio, KADF Austin, and KYDF Corpus Christi.
Pasiones will premiere the highly popular Brazilian drama “Rastros de Mentiras” on Monday, July 18, at 6pm ET/ 3pm PT.
The study, conducted by Hub Entertainment Research, was designed to compare viewing of TV shows and advertising across screens to determine whether engagement and recall differ among platforms, and to identify the drivers that have the greatest impact on the viewing experience.
Univision Deportes announced the beginning of its Sábado Futbolero every Saturday night during the Liga MX season.
Telemundo 40 Río Grande Valley / KTLM announced that Carlos Sánchez has been named Video Journalist for Noticias Telemundo 40 at 10 PM.
Azteca America announced it continues its partnership with leading multicultural event marketing agency and tour producer, Cardenas Marketing Network (CMN Events) and will serve as the presenting sponsor and official television station for a series of six concerts in 2016 featuring one of today’s most renowned Regional Mexican artists, Julión Álvarez.
Univision Communications Inc. announced Chevrolet, Dodge, Dr Pepper, M&Ms® McDonalds, Nissan, Orbit®, State Farm, Target, T-Mobile USA Inc., and Verizon as the official sponsors of the 13th annual “Premios Juventud” (Youth Awards).
New findings from GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all US TV households now going without cable and satellite reception.
Entravision Communications Corporation announced the promotion of Sheryl Personett to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Denver, Colorado, effective immediately.
Spanish Broadcasting System announced that it has entered into a strategic content development agreement with Bunim/Murray Productions to develop and produce digital content optimized for LaMusica
Univision Network announced the panel of celebrity judges and captains for the second season of “Va Por Ti” (Go for It), the singing competition searching for the next Latin music sensation.
In this role, Pinto will be oversee the station’s creative services including advertising, marketing and branding.
Telemundo confirmed the start of filming of its new original production, “La Fan,” starring Angelica Vale, Juan Pablo Espinosa, Ximena Duque, Jonathan Islas, Scarlet Ortiz and Gabriel Porras.
Telemundo Denver / KDEN announced that Erasmo Provenza has been named Sports Anchor for Noticiero Telemundo Denver, which airs weekdays at 4:30 PM, 5 PM and 10 PM.
NBC Universo, the modern entertainment and sports cable channel premieres the fifth season of its hit reality series “Larrymanía” on Sunday, July 17 at 9PM ET/8C.
Univision News has launched an English-language section within its digital platform, UnivisionNoticias.com titled “Univision News.”
