The outlook for advertising revenue among Spanish-language television networks this year looks quite solid. MyersBizNet predicts a 3.7 percent increase from 2015, crossing the $2.5 billion annual revenue threshold for the first time.
Television
Hispanic Ad Dollars are On the Rise, But Holdouts Remain [INSIGHT]
Ortiz named Journalist at Telemundo / Las Vegas
Telemundo Las Vegas / KBLR announced that Alejandra Ortiz has been named News Co-Anchor for Noticiero Telemundo Las Vegas, which airs weekdays at 5:30 PM, 6 PM and 11 PM.
Telemundo rolls out campaign for new season of “El Señor de los Cielos” Premiering Monday, March 28 At 10pm/9c
The campaign features an interactive “El Señor de los Cielos” video game, accessible via Telemundo.com and Facebook, and more digital content, including more than 30 exclusive pieces as well as talent appearances around the country giving fans a chance to interact with the series’ stars.
Vélez named co-anchor of “Noticiero Telemundo Fin de Semana”
Noticias Telemundo announced the addition of journalist and anchor Luis Carlos Vélez as co-anchor of “Noticiero Telemundo Fin de Semana” alongside journalist Felicidad Aveleyra, starting this Saturday, March 19 at 5 PM E/4 C.
Study of Traditional TV and Streaming Shows Most Consumers Have No Plans to Cut Cord
Despite a rapidly evolving media landscape where consumers have more choices than ever in the way they consume video entertainment, traditional TV still reigns as the preferred platform globally.
Telemundo Phoenix boosts Local News Team
Telemundo Phoenix / KTAZ announced that Paola Morales has been named Multi-Media Journalist for Noticiero Telemundo Arizona, which airs weekdays at 4:30 PM, 5 PM and 10 PM and is simulcast on Telemundo Tucson / KHRR.
Case Study: Local Broadcast Campaign Drives Auto Engagement [REPORT]
The Utah Broadcasters Association, in collaboration with Salt Lake City TV and radio broadcasters, worked to showcase the power of local advertising. In a very competitive auto market, the Ken Garff Auto Group needed to engage buyers across the entire sales funnel and select an ad strategy that would most effectively reach its consumer segment.
Morales out at MundoMax, Molina named Interim President
MundoMax, the U.S.-based Spanish-language broadcast network wholly owned and operated by media conglomerate RCN Television Group, announced the appointment of Jose I. Molina to Interim President
Univision announces management changes in Corporate Research
Univision Communications Inc. (UCI) announced that Jed Meyer has joined the company as executive vice president, Corporate Research.
Cornell promoted to President of Univision News Division
Univision News announced the promotion of Daniel Coronell to president of News. He will continue to be based in Miami and report to Isaac Lee, Chief News and Digital Officer for UCI, and CEO of FUSION.
AT&T Statement re: Univision
The following can be attributed to Jim Cicconi, AT&T Senior Executive Vice President – External and Legislative Affairs:
Univision Statement re: AT&T
Statement from Jessica Herrera-Flanagan – EVP Government Relations & Public Policy at Univision Communications, Inc.
Fernández named EVP of Network News at Telemundo
Telemundo announced the appointment of Luis Fernández to Executive Vice President of Network News, reporting to Luis Silberwasser, President of Telemundo.
beIN Media Group acquires Miramax
beIN Media Group has acquired the independent film and television company Miramax.
Univision premieres “Sueño de Amor”
The Univision Network announced the premiere of “Sueño de Amor” (Dream of Love) on Tuesday, March 8 at 8 p.m. ET/PT (7 p.m. CT.)
Azteca America’s 2016-2017 Upfront takes center stage in Los Angeles, Chicago, New York and Dallas
Azteca America announced that it will take its Upfront showcase to Los Angeles, Chicago, New York and Dallas with customized presentations for advertisers in each city designed to meet the ever-changing needs of the marketplace.
NGL Media and John Leguizamo launch NGL Studios
NGL Media co-founded by CEO, David Chitel, and actor John Leguizamo, is expanding its operations around a newly branded full-scale production division, NGL Studios.
GolTV acquires rights to The 2016 Italian Cup
GolTV has secured the exclusive U.S. broadcast rights for the 2016 Coppa Italia semi-finals and championship match.
Centroamérica TV launches production of ‘Calle 7’
Centroamérica TV will launch its first reality series “Calle 7 El Salvador” on Monday, February 29th at 8PM ET/5PM PT.
Fuse to premiere FIRST FRAME: THE EMERGING LATINO FILMMAKERS
Fuse, a national television network for Latino and multicultural 18-34 audience, will premiere FIRST FRAME: THE EMERGING LATINO FILMMAKERS, an original special showcasing film shorts produced and directed by rising Latino filmmakers. The special will air on March 4 at 4 p.m. PT/ET.

























