Television

MEXICANICOS (#mexicanicos) will air on Discovery en Espanol Mondays at 10PM E/7PM P starting November 9 as part of the ‘Lunes de motores’ programming block, and on the Discovery Channel in Mexico starting November 10.

The TV advertising landscape looked very different in the ’80s, when Wendy’s ran its famous “Where’s the Beef?” campaign.  TV advertising measurement is due for a makeover!  ComScore’s acquisition of Rentrak demonstrates how media consumption, particularly video, is becoming more and more addressable.  So marketers are looking for data that helps them understand viewer behavior and marketing effectiveness.

TV network executives are worried about the long-term weakening of advertising revenues.  The near-term question is whether they can make up for this problem — not just with digital revenue, but, more importantly, in retransmission fees from pay TV providers, as well as reverse compensation money from their TV station affiliates.

In the opening keynote of the Hispanic Television Summit, Gonzalo Del Fa, president of GroupM Multicultural, issued a plea for better data and understanding of Hispanic viewers to boost the value of Hispanic TV.  By: Jon Lafayette, Broadcasting & Cable

Spanish-language television is alive and well, Telemundo president Luis Silberwasser declared at the Hspanic Television Summit here Oct. 22.  By: Jessika Walsten, Broadcasting & Cable

What appealed to USA Network about the telenovela format – in the form of upcoming drama Queen of the South – is what appeals to viewers of Spanish-language, action-oriented “super series” and the new category of bio-musicals on Telemundo: compelling heroes and stories that attract young, multicultural audiences.  By: Kent Gibbons

Cinelatino brings a monstrous lineup to home screens in its annual “Semana de Terror” (Week of Terror) with nightly spine-tingling films beginning Monday, October 26.

NBC UNIVERSO announced the premiere of South Park, the irreverent and unapologetic adult animated series created by Trey Parker and Matt Stone. South Park is the longest-running primetime scripted series in cable and is the first animated series to air on NBC UNIVERSO beginning Monday, October 26th at 10 p.m. ET/PT.

Instructions Not Included (“No Se Aceptan Devoluciones”) will premiere in on Cinelatino on Sunday, October 25, with back to back showings at 9pm ET/6pm PT & 11pm ET/8pm PT.

Endemol Shine Group announced plans to further increase its commitment to the Spanish and Portuguese speaking markets with a new strategic focus across genres, including a renewed drive into scripted and digital video programming, starting in early 2016.

Univision Communications, Inc. (UCI) named John W. Eck as Chief Local Media Officer, effective immediately.

NBC UNIVERSO announced it has acquired from AMC the exclusive television rights to air the hit apocalyptic series “The Walking Dead” in Spanish in the United States.

Telemundo won seven awards at the 2015 PromaxBDA Latin America Awards on Thursday, October 15.

Univision Network announced that its Los Angeles- produced entertainment show LAnzate, will premiere as a national program on Saturday, October 24, 2015.

There is a new book out by Michael Wolff called “Television is the New Television.” I have not read it yet,  but have seen various reviews of it.

Discovery en Español premiers SOBREVIVIR (#Sobrevivir), a captivating and visually spectacular six-part series that reveals the behavior of different species as they attempt to achieve the same goal: to survive and reproduce.

Univision Deportes announced the second annual Premios Univision Deportes (Univision Sports Awards).

Beginning Thursday, October 15, Dominicans and Hispanics living in the U.S. will be able to tune in to the Dominican Professional Baseball Winter League exclusively on Television Dominicana.

NBCUniversal Telemundo Enterprises’ Digital and Emerging Business division announced the launch of Co-Lab, a new social native strategic unit focused on engaging millennial audiences through social content and native video experiences.

The majority of advertisers (78%) have already leveraged some form of advanced TV in their marketing efforts, according to “Advanced TV: Ad Buyer Perceptions,” a survey of 255 brand and agency decision-makers published by the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.