Television

As the upfront finishes, we see not only flat and declining sales, but also how this impacts media stock values. While I am no longer a TV network executive, I am an informed advocate of the industry as well as an investor in many media companies. So I have a vested interest in the health of the business and in the success of those working hard to make their companies profitable.   

Telemundo Boston / WNEU announced that its first-ever live local newscasts – Noticiero Telemundo Boston – are slated to begin airing on Monday, August 17.

Alphas will air weekly on Wednesdays at 10 p.m. ET/PT after Battlestar Galactica, the classic cult series that continues to conquer audiences across languages and cultures.

In this new role, Flaster will lead the TELEMUNDO network’s business planning process and identify strategies and opportunities to increase the commercial appeal of the network, while providing support to NBC UNIVERSO and Digital & Emerging Platforms.

Telemundo 39 Dallas-Fort Worth / KXTX announced that Sandra Thomas has been named Vice President of News for the station.

Telemundo announced it will honor Mario Kreutzberger, better known as Don Francisco, at its 2015 “Premios Tu Mundo” for his lifelong contributions to Spanish-language television and popular culture around the world.

It’s been a tough 24 hours for TV companies in the U.S. Ever since Disney’s earnings call Wednesday that warned about network affiliate fees going forward, the stock market has been brutal on all TV companies, even those that surprised with better earnings that investors expected.

eMarketer estimates that US adults will spend 5 hours, 38 minutes each day with digital media on PCs, mobile devices and other connected devices (such as connected and smart TVs and connected game consoles) this year, representing 46.7% of daily media time. Meanwhile, TV will grab 4 hours, 15 minutes of adults’ daily media time, or 35.2% of the total.

In the next 12 months, the concept of cord-cutting is going to really take hold — a huge opportunity for television companies, as they continue the shift to become digital-first and look to replace revenues lost from the traditional cable consumer.

The Azteca Station Group announced that it has expanded its partnership with leading multicultural event marketing agency and largest producer of Latin Music concerts in the U.S., Cardenas Marketing Network (CMN).

NBC UNIVERSO announced a new partnership with mitú to develop and air exclusive summer-themed cross-platform content geared towards Latino millennial audiences.

Sesame Amigos, a brand new 30-minute Spanish-language show produced by Sesame Workshop. will be broadcast exclusively on Univision.

According to industry insiders, the RCN Televisión management team has rebranded MundoFox as MundoMax.  

DVRs and OTT services have been eroding the primacy of live TV for years, but in just the last two, prime-time viewing has hit a clear tipping point.

Battlestar Galactica is now slated to appeal to a whole new audience when it airs for the first time in Spanish on U.S. television beginning Wed., July 29, at 9 p.m. ET/PT.

WSCV Telemundo 51 in Miami announced that Fausto Malavé is the Co-Anchor of the 5:30 PM, 6 PM and 11 PM weekday newscasts effective immediately.

TELEMUNDO and NBC UNIVERSO announced they will be telecasting live 17 exciting Liga MX matches in Spanish to soccer fans across the U.S. starting Sat., July 25, through Sat., Nov. 21, 2015.

FOX International Channels (FIC) announced that FIC has sold its interest in U.S. Spanish language broadcast network MundoFox to its joint-venture partner RCN Television Group (RCN).

MundoFox announced the premiere of the internationally acclaimed and beloved telenovela, Café con Aroma de Mujer (Coffee with the Scent of a Woman).

The whole marketing communications world revolved around the 30-second spot then. Campaign planning was TV first, then the other stuff like radio, outdoor, magazines and newspapers. It’s hard to believe the media world was that simple not that long ago.