Television

Our viewing patterns are shifting and can now watch where we want, when we want. The explosion of devices has given us more access to content and brands than ever before. While the television is still the screen of choice for viewing video content, device proliferation and social-media interaction is shifting the power from the provider to the people.  By Tony Boyte, Research Director

The Empire State Building will shine red on Sunday, April 26, in honor of Telemundo 47 New York’s semi-centennial anniversary. Owned by NBCUniversal, Telemundo 47 New York / WNJU is Telemundo’s local television that serves Spanish-language viewers in the New York Tri-State area.  Launched in 1965, Telemundo 47 was the first local television station to air Spanish-language programming in the New York market.

Azteca America announced the premiere of Baila si Puedes (“Dance if You Can”), a new show hosted by Tania Rincón that brings together 16 celebrities and 16 professional dancers to face different dance challenges.  Evaluating their performances will be a panel of judges composed of Ema Pulido, Kalimba, and Aylín Mujica.  Baila si Puedes premieres Monday, April 27 at 7:00 pm/ 6:00 pm C on Azteca America.

The Interactive Advertising Bureau (IAB) released “The Changing TV Experience: Attitudes and Usage Across Multiple Screens,” an in-depth study that explores new ground in the ongoing dramatic shift in consumers’ television viewing habits, and offers marketers insights into reaching audiences as connected TV ownership and multiscreening become more prevalent.

In today’s connected world, consumers can use social media to share their experiences and opinions with friends and followers, in an instant. And when it comes to television, they’re sharing and commenting through social media not just about storylines and stars, but also about the surrounding ads, brand integrations and sponsorships. This behavior has introduced a new key objective for some advertisers: turning paid media into earned media.

In this role, Silar will lead the development and execution of NBC UNIVERSO’s programming strategy to foster the network’s continued growth, and drive all facets of content acquisition, development and production for the channel. In addition, she will align with NBCUniversal’s Hispanic Enterprise and Content, as well as NBCUniversal, on strategic programming opportunities.

WAPA Television has secured exclusive rights to the 2016 Miss Universe Puerto Rico Pageant.

Univision Communications Inc. announced that after an incredible run of more than 53 years, Univision Network’s top-rated variety show, “Sábado Gigante” (Giant Saturday), hosted and created by Don Francisco, will end its current cycle on Sept. 19, 2015 to coincide with the end of the 2014-2015 broadcast television season.

From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. In fact, nearly seven-in-10 (69%) global respondents to a recent survey think face-to-face interactions are being replaced with electronic ones. And the digital landscape is only getting more crowded, as a new wave of digital devices, such as wearable and connected car technologies, gain traction.

The campaign includes an interactive nationwide CineTransformer tour, a digital special featuring 15 episodes titled “Los Secretos de El Señor de los Cielos”, an on-air recap special, a collectible comic book, a dedicated Facebook application and a 19-hour surveillance feed footage available hours prior to the premiere for fans to monitor Aurelio Casillas behind bars.

The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and the Connected Consumer,” a new research report from Accenture. The television was the only product category to see uniform, double-digit usage declines across different types of media worldwide among viewers of nearly all ages. It is rapidly being replaced as consumers turn to a combination of laptops, desktops, tablets and smartphones to view video content.

ESPN and ESPN Deportes launched #YoDigoPresente (“I am In”), a multimedia marketing campaign to promote the Toronto 2015 Pan American Games. The campaign features the captivating stories of the athletes’ journey to Toronto 2015 and the powerful music of Multi-Grammy and Latin Grammy Award winner, urban alternative band Calle 13 to engage sports fans across the country and throughout the Americas.

TELEMUNDO and Estudios TeleMéxico announced a multi-year agreement through which Estudios TeleMéxico will produce primetime series and novelas for TELEMUNDO in the U.S. TELEMUNDO’s international division, Telemundo Internacional, will distribute the series worldwide.

La Prepago premieres Monday, April 20 at 10:00 pm/ 9:00 pm C on Azteca America.

Azteca America’s flagship station, KAZA, premiered “Viernes Futbolero Tiempo Extra,” a 30-minute live local show hosted by popular sportscaster Troy Santiago, tonight at 9:30 p.m. PT.

Multichannel pay TV subscriptions have plenty of benefits over relying solely on an over-the-top (OTT) device, and according to Adobe Digital Index research released in March 2015, TV Everywhere adoption continued to rise last year. TV Everywhere penetration among pay TV subscribers in the US in Q4 2014 was nearly double that in the same quarter the year prior, at 12.5%, vs. 6.5% in Q4 2013. Adobe estimated this would reach 18% by the end of 2015.

NBC UNIVERSO announced the upcoming premiere of the scripted mini-series from Mexico, “Crónica de Castas,” on Sunday, April 19 at 10pm ET/PT.

On April 16th at 10pm ET/PT, FOX Life will premiere “Escuela Para Maridos”; an original production of FOX International Channels Latin America.

Time Inc. and Telemundo announced the launch of a new television series, “SOS: Salva Mi Casa,” (“SOS: Save My House”) premiering Saturday, April 11 at 12:00pm ET/PT on Telemundo. The home improvement show, Time Inc.’s first Spanish-language television program and its first major collaboration with Telemundo.

Nat Geo Mundo announced that the network’s original series Limomasters, after a successful first season, has been renewed for a second season.