Telemundo announced a new campaign, “Conversemos de Tus Finanzas,” in collaboration with Wells Fargo, focused on empowering Hispanics to enhance their financial knowledge and help them to reach their financial goals.
Television
Telemundo launches “Conversemos de Tus Finanzas
Nielsen botches Network Ratings Attribution
In response to recent ratings irregularities, Nielsen conducted an extensive internal investigation of their systems and processes and uncovered a technical error that impacts national network television ratings over several months.
Broadcasting & Cable Hall of Fame Gala honors Emilio Azcarraga of Grupo Televisa
The Broadcasting & Cable Hall of Fame named Emilio Azcarraga, President, CEO and Chairman, Grupo Televisa as one of twelve honorees to its class of 2014.
ESPN Deportes presents SportsCenter Semana de La Mujer (Ladies Week)
Ladies Week will be hosted by four of the network’s top female sports anchors: Adriana Monsalve, Carolina Guillen, Kary Correa and Carolina Padron. The shows will also feature the participation of ESPN’s Karin Ontiveros, Claudia Trejos and Nelly Simón.
espnW launches Sports 4 Life grant for African-American and Hispanic Girls
Through education, public awareness and grants to organizations nationwide, Sports 4 Life seeks to effect sustainable improvement to the overall health and development of girls in these communities.
Rentrak acquires Kantar Media’s U.S.-Based Television Measurement Assets
Rentrak has agreed to acquire the U.S. television measurement business of WPP’s Kantar business unit for $98 million in Rentrak common stock.
Univision Deportes launches Premios Univision Deportes
Univision Communications Inc announced the launch of Premios Univision Deportes (Univision Sports Awards), a sports award show for U.S. Hispanics honoring top athletes and teams from the leagues and sports that Hispanics care about most.
Gadsby: Marketing Dollars Moving to Digital #HispanicTV
Programmatic technology and precise digital metrics will change the way multicultural marketing dollars are spent, expert says.
Marketers Endlessly Tweak Approaches to Connecting With Hispanic Audiences #HispanicTV
Rather, the quintet of marketers at B&C and Multichannel News’ Hispanic TV Summit Marketing Roundtable, “Driving Growth of Hispanic Audiences,” all described a relentless need to refine their methods.
Major Money in Niche Audiences #HispanicTV
The array of platforms is vast, many of them with as yet unwritten rules. And it’s tricky to make programming broad enough for a wide audience, while also localizing it in a meaningful way for the various Latin American nationalities.
Authenticity Key To Reaching Young Latinos #HispanicTV
At the center of the discussion about social responsibility on TV, storytelling and reaching young Hispanic audiences was Los Jets, the NUVOtv docuseries based on Paul Cuadros’ book, A Home on the Field.
mun2 Transformation Features Big Sports Play #HispanicTV
As it moves toward a network transformation, mun2 will continue to add more linear properties and digital content from NBC Sports.
Reaching Hispanic Viewers Takes Multi-Language, Multi-Platform Approach #HispanicTV
Programmers and distributors looking to reach Hispanic viewers will have to employ a multitude of strategies including providing multi-language and culturally-relevant programming on numerous distribution platforms to be successful, according to panelists speaking at Thursday’s Hispanic Tv Summit.
Guernica named Station Group Manager at Media Vista Group
Media Vista Group has named Antonio J. Guernica to the newly created position of Station Group Manager with responsibility for Univision, UniMas and Azteca America in the Ft. Myers-Naples market
Claudio “El Emperador” Suarez joins FOX Deportes
Claudio “El Emperador” Suarez, one of Mexico’s most prominent soccer stars and the record holder for most appearances with the Mexican national team, is the latest addition to FOX Deportes’ impressive roster of soccer analysts.
MundoFox to release ‘Rastros de Mentiras’
The series premieres September 30th and will air exclusively on MundoFox Monday through Friday at 9PM/8c.
Caballero named SVP of Human Resources at NBCUniversal’s Hispanic Enterprises and Content
NBCUniversal’s Hispanic Enterprises and Content announced Enrique Caballero has been named Senior Vice President of Human Resources.
DishLATINO adds Spain’s Antena 3 Internacional
DishLATINO debuted Spain’s Antena 3 Internacional, adding another channel to its lineup that connects subscribers in the U.S. to their home country abroad and expands the cultural variety for all viewers.
Nat Geo Mundo premieres LimoMasters
Premiering on October 4 at 9PM ET/PT on Nat Geo Mundo, the eight-part series heats up as Limos by Moonlight takes on picky clientele and unexpected challenges that result in the most jaw-dropping limos.
El Rey Network to premiere “Lucha Underground”
The match has begun. With production of the new action-packed series, “Lucha Underground,” underway in Los Angeles, El Rey Network and Emmy Award-winning producer Mark Burnett’s One Three Media announced new members of the character-driven, riveting, freestyle wrestling series. “Lucha Underground” will kick off with a special two-hour episode on Wednesday, October 29th at 8:00 pm ET/PT.