Television

Telemundo and Sony Pictures Television announced a three-year agreement through which Sony Pictures Television will produce one primetime series per year for Telemundo in the U.S. Telemundo’s international sales division, Telemundo Internacional, will distribute the series worldwide.

MundoFox announced the release of the original  drama, ‘Suleimán, El Gran Sultán’ (‘Suleiman, the Magnificent’), a story of love, betrayal and glory set during the ascent to power of Suleimán, one of history’s most important figures.  The series premieres today and will air exclusively on MundoFox Monday through Friday at 8PM/7c.

Entravision Communications Corporation announced that its television and radio broadcasts of the 2014 FIFA World Cup have generated strong ratings to date across its platform of television, radio and digital properties.

El Rey Network is kicking off a new multi-platform promotional initiative titled Red Card Riot, designed to drive fan engagement in advance of the network’s soccer spy thriller “Matador” premiering Tuesday, July 15th at 9 pm ET/PT. 

mun2 has won five PromaxBDA awards at the 2014 North America Promotion, Marketing & Design Awards, including a Gold award in the “Marketing Video/ Sales Reel Presentation” category for Maestro, three Silver awards in the “Dramatic Program Spot or Campaign” for La Patrona, “Art Direction & Design: Interstitial/Short Form Campaign” and “Total Package Art Direction & Design: Channel Image,” both for the network’s Rebrand, and a Bronze award in the “Photography for Print” category for Combate Americas.

WAPA Television will launch a new original entertainment program, “¡Viva la Tarde!”, which will air in the United States exclusively on WAPA America-the station’s U.S. cable network arm.

Do you still call it “watching TV” when you’re not actually using a TV to do it? That’s a question that may be coming up more and more today, given the increasing use of streaming as a viewership option. While over three-fourths of U.S. adults (77%) say they regularly watch television shows via either cable (55%) or satellite TV (23%), over four in ten say they regularly watch via streaming (43%) including two-thirds of Millennials (67%).

Estrella TV launches June 19 on Verizon FiOS TV in Maryland, northern Virginia and Washington D.C.

By Gonzalo López Martí @LopezMartiMiami

The World Cup is here. If you’ve been watching the games on Univision like yours truly, you might have been exposed to the barrage of fútbol-related ads. Let’s rate and dissect a few of them.

Methodology? Unaided recall filtered by sixteen long years in the ad business. I just sat through a bunch of games and then proceeded to write what popped in my mind sans rhyme or reason.

Disclaimer: I coined the names of each spot solely for reference purposes. They are NOT the actual names given them by the brands or agencies behind them.

New consumer research from Leichtman Research Group, Inc. (LRG) finds that 49% of all US households have at least one television set connected to the Internet via a video game system, Blu-ray player, smart TV set, and/or stand-alone device (like Roku, Apple TV, or Google Chromecast) — up from 38% in 2012, and 24% in 2010. Overall, 24% of adults watch video from the Internet via a connected TV at least weekly, compared to 13% two years ago, and 5% four years ago.

Fusion announced a new slate of original series including “Drug Wars” (from the producers of the critically-acclaimed series “Whale Wars”), “The Dukes of 2 Square,” and “Rootas”; the English-language version of Vik Muniz’s feature doc “This is Not a Ball” in time for the opening of the 2014 World Cup; and “Daily Show” correspondent Al Madrigal will host and report a one-hour primetime comedy special for the network on the power and influence of the booming Latino community in America, which will air in advance of the 2014 midterms.

Among Hispanic soccer fans, filling the World Cup “sticker album” is a time-honored tradition. ESPN Deportes’ marketing team pays tribute to that ritual in its latest marketing campaign promoting the network’s news and information coverage around the World Cup.

MundoFox announced the U.S. premiere of ‘Los Simuladores’ (‘The Pretenders’), the original television series about a small team of con artists for hire who put their intelligence towards solving the day to day conflicts of their clients.

El Rey Network executives announced hat Austin, Texas will be home to the production and corporate headquarters for the new English-language cable network founded by filmmaker Robert Rodriguez. 

Long considered an up-and-coming sport to both watch and play, the popularity of soccer has been growing steadily since the rise of the soccer mom. In fact, advertisers and programmers looking for a unique opportunity to connect with fans outside well-established American sports, such as football or basketball, take note: the World Cup could be that space. After all, the sport’s fans are dedicated to the teams they root for, avid spenders and quite social when it comes to digital dialogue. Soccer’s fans are also a pretty diverse lot, which isn’t surprising considering it’s the preeminent sport throughout much of the world.

Digital video advertising will make up nearly 12% of all digital ad spending in the US this year and is projected to grow significantly faster than search or overall display advertising for the next several years, according to a new eMarketer report, “50 Best Practices for Digital Video: Do’s and Don’ts for More Effective Advertising.”

Cinelatino is joining in on the World Cup excitement by presenting a collection of action-packed soccer-themed movies from Mexico and Latin America, as well as the exclusive world television premiere of La H No Es Muda, a documentary about the Honduran National Soccer Team as they prepare for the 2014 FIFA World Cup.

DISH expanded its programming lineup with the addition of Fusion Network.

When people speak of “digital kids,” the novelty of the adjective may obscure the importance of the noun. Above all, kids—those ages 12 or younger—are still just kids. Their engagement with technology is limited by the immature interests and capabilities that go with being very young, and further limited by restrictions their parents impose. In important respects, kids are digital natives who aren’t all that digital, according to a new eMarketer report, “Digital Kids: ‘Digital Natives’ with Analog Tendencies.”

Univision Television Group announced the appointment of Karl Alonso Meyer as regional vice president of National Sales. Karl will be responsible for leading the West & South West National Sales Operations. Karl will report to Antonio Roman, senior vice president, National Sales, Univision Television Group.