Television

Telemundo announced that actress and singer Lucero will host its upcoming mega-reality musical competition, “Yo Soy El Artista” (I Am the Artist), slated to premiere in September.

Al Día and KXTX Telemundo 39 announced a partnership to better serve Spanish-speaking audiences in North Texas.

Beginning Monday, July 14, viewers of WAPA America will get to enjoy the Colombian telenovela “Rafael Orozco, El Ídolo” (The Idol)-the story of the famous vallenato singer and the mystery behind his untimely death. “Rafael Orozco, El Idolo” will air Monday through Friday at 7pm ET.

El Rey Network make programming annoucements

WPLG, Inc., A Berkshire Hathaway Company announced the promotion of E.R. Bert Medina to President.

Venevision Productions, the Cisneros Media production company based in Miami, announced an alliance with renowned executive producer Cristina Palacio of Shine Latino for the development of a new teleseries targeting the U.S. Hispanic market, but with a universal appeal to foster its international distribution.

Mira TV, the new Spanish TV Network covering the Miami-Ft. Lauderdale, West Palm, Orlando, Tampa, Jacksonville markets in Florida will further expand its coverage through DirecTV. 

Estrella TV enters the country’s 35th ranked Hispanic US market with the addition of WGPS-TV in Southwest Florida.  

Fusion CEO Isaac Lee announced that award-winning journalist Jane Spencer is joining Fusion as Editor-in-Chief of the network’s digital platforms.

Telemundo Las Vegas / KBLR announced an expansion to its local news operation designed to better serve the local Spanish-speaking community in Southern Nevada.

Telemundo and Sony Pictures Television announced a three-year agreement through which Sony Pictures Television will produce one primetime series per year for Telemundo in the U.S. Telemundo’s international sales division, Telemundo Internacional, will distribute the series worldwide.

MundoFox announced the release of the original  drama, ‘Suleimán, El Gran Sultán’ (‘Suleiman, the Magnificent’), a story of love, betrayal and glory set during the ascent to power of Suleimán, one of history’s most important figures.  The series premieres today and will air exclusively on MundoFox Monday through Friday at 8PM/7c.

Entravision Communications Corporation announced that its television and radio broadcasts of the 2014 FIFA World Cup have generated strong ratings to date across its platform of television, radio and digital properties.

El Rey Network is kicking off a new multi-platform promotional initiative titled Red Card Riot, designed to drive fan engagement in advance of the network’s soccer spy thriller “Matador” premiering Tuesday, July 15th at 9 pm ET/PT. 

mun2 has won five PromaxBDA awards at the 2014 North America Promotion, Marketing & Design Awards, including a Gold award in the “Marketing Video/ Sales Reel Presentation” category for Maestro, three Silver awards in the “Dramatic Program Spot or Campaign” for La Patrona, “Art Direction & Design: Interstitial/Short Form Campaign” and “Total Package Art Direction & Design: Channel Image,” both for the network’s Rebrand, and a Bronze award in the “Photography for Print” category for Combate Americas.

WAPA Television will launch a new original entertainment program, “¡Viva la Tarde!”, which will air in the United States exclusively on WAPA America-the station’s U.S. cable network arm.

Do you still call it “watching TV” when you’re not actually using a TV to do it? That’s a question that may be coming up more and more today, given the increasing use of streaming as a viewership option. While over three-fourths of U.S. adults (77%) say they regularly watch television shows via either cable (55%) or satellite TV (23%), over four in ten say they regularly watch via streaming (43%) including two-thirds of Millennials (67%).

Estrella TV launches June 19 on Verizon FiOS TV in Maryland, northern Virginia and Washington D.C.

By Gonzalo López Martí @LopezMartiMiami

The World Cup is here. If you’ve been watching the games on Univision like yours truly, you might have been exposed to the barrage of fútbol-related ads. Let’s rate and dissect a few of them.

Methodology? Unaided recall filtered by sixteen long years in the ad business. I just sat through a bunch of games and then proceeded to write what popped in my mind sans rhyme or reason.

Disclaimer: I coined the names of each spot solely for reference purposes. They are NOT the actual names given them by the brands or agencies behind them.

New consumer research from Leichtman Research Group, Inc. (LRG) finds that 49% of all US households have at least one television set connected to the Internet via a video game system, Blu-ray player, smart TV set, and/or stand-alone device (like Roku, Apple TV, or Google Chromecast) — up from 38% in 2012, and 24% in 2010. Overall, 24% of adults watch video from the Internet via a connected TV at least weekly, compared to 13% two years ago, and 5% four years ago.