Television

Fusion goes inside the World Cup with “The Soccer Gods” primetime coverage live from Brazil seven nights a week. 

Telemundo announces the eagerly awaited premiere of the second season of “El Señor de los Cielos,” Monday, May 26 at 10pm/9c. The hit series stars Rafael Amaya as the legendary Aurelio Casillas, with Ximena Herrera, Carmen Villalobos, Raúl Méndez, Fernanda Castillo, Sara Corrales, Lisa Owen and Robinson Díaz, with special appearances by Mauricio Ochmann and Marlene Favela.

Television advertising has transformed — and continues to transform — pharmaceutical companies’ relationships with consumers. In the late ’90s, regulators allowed pharma to participate in direct-to-consumer advertising (DTC) for the first time. Seemingly overnight, consumers began to recognize these companies and their previously unrecognized medications.

Telemundo Internacional and Televisión Nacional de Chile (TVN) announced an international coproduction deal for the new original super series “Dueños del Paraíso,” (Owners of Paradise) which marks the return to television of internationally acclaimed actress Kate del Castillo.

HispanicAd.com has offered over the last week immediate coverage of the programming offerings of all Hispanic TV Networks.  To access each Network’s information, we have complied a list fo easy links to facilitate your Knowledge Base.

Connected TV viewing continues to rise, but many media buyers are still struggling to take advantage of the ad opportunities the channel offers. In an April 2014 study by Mixpo, just less than half of US digital media buyers considered buying connected TV video ad inventory when planning an online video campaign.

Americans spend more than one-fifth of their time watching traditional TV—and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to Nielsen’s annual Advertising and Audiences report. In the past five-year period, despite network television’s climb, cable leads with 15 minutes and 38 seconds of commercial time during each hour on average in 2013, compared to network TV’s 14 minutes and 15 seconds.

LATV Networks announced that last week it held its 2014 Upfront presentation at Penthouse 45 in New York City, where representatives from numerous and notable advertising partners and agencies were given the opportunity to preview the 2014-2015 programming and marketing plans for LATV Network and its subsidiary American Latino Syndication.

In addition to ongoing primetime favorites like “100 Latinos Dijeron” featuring host Marco Antonio Regil and a newly rebranded national news platform, “Noticias MundoFox con Rolando Nichols”, upfront attendees learned about the vision for MundoFox, and enjoyed a sneak peek of the upcoming primetime series set to air during broadcast year 2015

ESPN Deportes put major focus on live sports events beyond the World Cup during its Upfront presentation, which took place this morning in New York City. Over the next year, the Spanish-language sports brand will present the most comprehensive offering of live sports available on all U.S. Spanish-language media, including the 2015 Pan American Games, Euro Qualifiers and American sports. During the presentation, the brand also reinforced ESPN’s total market approach to highlight the company’s reach and content options available to better serve Hispanic sports fans and advertisers across both languages, further supported by ESPN Deportes’ multimedia positioning in the marketplace.

Univision Communications Inc. and Simon Cowell’s Syco Entertainment announced a new music-based TV and multi-media format; “La Banda” (The Band). With a new take on the singing competition show format, “La Banda” will search the US and Latin America to put together the ultimate Latino boyband.

Jackie Hernandez was promoted to the newly created position of chief marketing officer of Hispanic Enterprises & Content at NBCUniversal.

Discovery U.S. Hispanic unveiled its networks’ 2014-2015 Upfront slate.  Based on results from its audience research study, Discovery en Español is enhancing its key thematic programming nights, including automotive and human adventure, focusing on ordinary people living extraordinary lives. The network is also introducing magic as part of its Enigma lineup and highlighting its recently developed docureality Texas trocas to showcase content that inspires Hispanics to realize their own potential. Discovery Familia will offer new shows addressing the things that matter most to Latinas, from parenting to health, cooking and beauty.

Univision Communications Inc. (UCI) hosted its annual Upfront presentation in New York to unveil its 2014-15 programming line-up and showed marketers that UCI can provide them a powerful engine for growth fueled by influence: UCI’s influence on Hispanics, Hispanics’ influence on other Hispanics, and Hispanics’ influence on America.  

mun2 unveiled its expanded programming lineup for 2014-2015 tonight at its upfront sales presentations. Illustrating the programs aimed at capturing the Hispanic audience and the multi-platform Hispanic millennial, Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal, and Rubén Mendiola, President, mun2, announced the network’s upcoming original programming grid and series in development.

Telemundo annual Upfront presentation, held at New York’s Frederick P. Rose Hall, network executives unveiled the company’s 2014-2015 programming line-up, including more than 800 original new hours across all platforms featuring five new primetime novelas and a new Sunday night primetime musical competition series. Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal, announced Luis Silberwasser as the new President of Telemundo Network, to start in August. He also introduced the new brand positioning and programming line-up for mun2, accompanied by its newly appointed president, Rubén Mendiola. The presentation concluded with a high-energy performance by Prince Royce, the award-winning and current coach of Telemundo’s highly-rated singing competition “La Voz Kids.”

NBCUniversal’s Hispanic Enterprises and Content announced that television veteran, Luis Silberwasser, has been named President of Telemundo Network, starting in August. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami.

Azteca America, a wholly owned subsidiary of Mexican broadcaster TV Azteca, S.A.B. de C.V., unveiled its 2014-2015 programming lineup at its annual Upfront presentation in New York.  The network announced a strengthened soccer lineup, groundbreaking programs, revamped returning hits with more superstars that the U.S. audience knows and loves, strategic partnerships with digital content leaders, and an evolution of the Azteca brand.

Entravision Communications Corporation announced the appointment of Diana Zamudio to Senior Vice President of Integrated Marketing Solutions for the El Paso, Texas market.