Television

Discovery U.S. Hispanic unveiled its networks’ 2014-2015 Upfront slate.  Based on results from its audience research study, Discovery en Español is enhancing its key thematic programming nights, including automotive and human adventure, focusing on ordinary people living extraordinary lives. The network is also introducing magic as part of its Enigma lineup and highlighting its recently developed docureality Texas trocas to showcase content that inspires Hispanics to realize their own potential. Discovery Familia will offer new shows addressing the things that matter most to Latinas, from parenting to health, cooking and beauty.

Univision Communications Inc. (UCI) hosted its annual Upfront presentation in New York to unveil its 2014-15 programming line-up and showed marketers that UCI can provide them a powerful engine for growth fueled by influence: UCI’s influence on Hispanics, Hispanics’ influence on other Hispanics, and Hispanics’ influence on America.  

mun2 unveiled its expanded programming lineup for 2014-2015 tonight at its upfront sales presentations. Illustrating the programs aimed at capturing the Hispanic audience and the multi-platform Hispanic millennial, Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal, and Rubén Mendiola, President, mun2, announced the network’s upcoming original programming grid and series in development.

Telemundo annual Upfront presentation, held at New York’s Frederick P. Rose Hall, network executives unveiled the company’s 2014-2015 programming line-up, including more than 800 original new hours across all platforms featuring five new primetime novelas and a new Sunday night primetime musical competition series. Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal, announced Luis Silberwasser as the new President of Telemundo Network, to start in August. He also introduced the new brand positioning and programming line-up for mun2, accompanied by its newly appointed president, Rubén Mendiola. The presentation concluded with a high-energy performance by Prince Royce, the award-winning and current coach of Telemundo’s highly-rated singing competition “La Voz Kids.”

NBCUniversal’s Hispanic Enterprises and Content announced that television veteran, Luis Silberwasser, has been named President of Telemundo Network, starting in August. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami.

Azteca America, a wholly owned subsidiary of Mexican broadcaster TV Azteca, S.A.B. de C.V., unveiled its 2014-2015 programming lineup at its annual Upfront presentation in New York.  The network announced a strengthened soccer lineup, groundbreaking programs, revamped returning hits with more superstars that the U.S. audience knows and loves, strategic partnerships with digital content leaders, and an evolution of the Azteca brand.

Entravision Communications Corporation announced the appointment of Diana Zamudio to Senior Vice President of Integrated Marketing Solutions for the El Paso, Texas market.

beIN SPORTS unveiled its 2014-2015 programming schedule today during its first-ever Upfront event. The network presented its solid line-up of premium sports content to advertisers and marketers during the presentation held at Rockefeller Center’s, 620 Loft & Garden in New York.

EstrellaTV has unveiled an ambitious slate of new original programming at its annual Upfront event, held Monday, May 12, before a capacity audience at Manhattan’s Hudson Hotel Rooftop Terrace.  

NUVOtv is accelerating the momentum it began last year when Jennifer Lopez joined the network as its Chief Creative Officer by announcing new series and specials and the renewal of several shows embraced by NUVOtv viewers. The 2014-15 programming slate was unveiled May 12 at the Edison Ballroom in mid-town New York and hosted by Ms. Lopez, NUVOtv CEO Michael Schwimmer, EVP Programming Bill Hilary and SVP Advertising Sales Craig Geller.

  By Lee Vann / Captura Group

Earlier this year we saw the closure of two major efforts by the mainstream media to connect with Hispanics in the U.S.

CNN launched “CNN Latino” last year. The goal of the cable news network was to build an audience around syndicated news and entertainment shows in Spanish. Broadcast TV stations in several markets with large Hispanic populations – including WDFL in Miami and KBEH in Los Angeles – carried the programming.

Telemundo network announced it acquired the exclusive media rights for the United States of all the home games of the Mexican first division soccer team Pachuca, beginning with the league’s Apertura tournament in June. As “The Official U.S. Network of Pachuca,” Telemundo will have the exclusive Spanish-language rights across all its platforms – broadcast, online and cable – to all of the pre-season, regular season and, if they qualify, the playoff home games of the popular team.  

Set to premiere Tuesday, July  15th at 9 pm ET/PT, irreverent and action-packed, Matador chronicles the unlikely rise of Tony “Matador” Bravo (Gabriel Luna), a popular soccer star who comes to be known as much for his playboy antics off the field as his dynamic moves on it. But what his fans and family don’t realize is that it’s all a cover—in truth, he is a skilled covert operative executing missions for a little-known branch of the CIA. “Matador” has the kind of fame and notoriety that affords him access to powerful circles of corruption and villainy. But, in balancing the dueling roles in which he’s been cast, he will be forced to confront the question of his true identity… and it is this mission which will prove to be his most dangerous

Beginning, Wednesday, May 7th, 2014 Mira TV launched the Rick Sanchez Show, to run Monday through Friday at 10:00PM, as part of an entirely new evening programming block that is sure to captivate local audiences.

Both the universe of U.S. television homes and the potential TV audience in those homes continue to grow. According to Nielsen’s 2015 Advance National TV Household Universe Estimate (UE), there are 116.3 million TV homes in the U.S., up 0.4 percent from the 2013-2014 estimate of 115.6 million. Nielsen estimates that nearly 296 million persons age 2 and older live in these TV homes, an increase of 0.5 percent from last year.

NBCUniversal’s Hispanic Enterprises and Content announced that Ruben Mendiola, has been named President of its cable channel, mun2. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.

The 2014 FIFA World Cup soccer tournament may not kick off in Brazil until next month, but viewers are already planning on how they’re going to watch the matches. And based on polling conducted by Instant.ly for YuMe, digital devices are reshaping game viewing.

Americans have no shortage of options in every aspect of their lives. The proliferation of devices for consuming content has enabled more choices than most can count. But the “problem” of having too many options—including a growing expanse of content—doesn’t seem to be having an impact on our TV viewing preferences.

Discovery U.S. Hispanic, home of Discovery en Español and Discovery Familia, confirmed the participation of key talent as part of its annual Upfront presentation to advertisers on May 13 in New York City.

The FIFA World Cup Brazil 2014™ kicks off on June 12, 2014; Univision Deportes will provide 24-hour coverage for 31 days across all of its broadcast and digital platforms, including live telecasts and streaming of all 64 matches plus live pre- and post-game commentary and reporting from Brazil’s 12 tournament cities