Television

Part of NUVOtv’s spring programming slate, The Collective, Powered by Vevo is co-executive produced by NUVOtv’s Chief Creative Officer Jennifer Lopez under her Nuyorican Productions banner.  Premiering March 6 at 8pm ET/5pm PT, the weekly, two-hour series will feature select DJs and celebrity tastemakers who will offer their unique perspective on what’s new and what’s hot across music and pop culture.  The series will highlight the tastemakers’ personal music picks of the week, intimate celebrity interviews, and hot trends in music, fashion, live events, viral videos and more.

Audience cherry-picking and cherry-packaging is coming to TV this upfront season. Two weeks ago at NATPE in Miami, both Group M’s Irwin Gotlieb and Initiative’s Kris Magel told us that their media buying shops are moving aggressively to leverage consumer viewing and purchase databases to buy and re-aggregate fragmented audiences on TV — just as their agencies do on the Web.

The 15-second TV ad is already “the new black,” but it has yet to achieve the same level of audience engagement as its 30-second and one-minute predecessors.

Univision Communications Inc. announced its roster of new and returning sponsors for “Nuestra Belleza Latina” (Our Latin Beauty). 

mun2 announced the premiere of its original docu-reality series “Reinas de Realty” premiering Sunday March 9 at 8 p.m. EST/7 p.m.

Comcast Corporation and Time Warner Cable announced that their Boards of Directors have approved a definitive agreement for Time Warner Cable to merge with Comcast.

For the first time in U.S. Hispanic media history, Univision, UniMás and Galavisión will unite to simulcast the world premiere of the new dramatic series “La Viuda Negra” (The Black Widow) on Sunday, February 23, 2014, at 10 p.m. ET/PT (9 p.m. Central) before settling in to its regular 10pm Monday through Friday time slot on UniMás.

El Rey Network announced an expansion of  its Ad Sales team with three hires including Renée Mizrahi, named Vice President, Integrated Marketing and Ad Sales; and Melissa Viele Kearney and Chris Owen as Account Executives.  

NUVOtv will premiere Steve Trevino’s Comedy Special “Steve Trevino: RELATABLE,” on Sunday, February 16 at 11:00pm ET/PT. Trevino, one of the fastest rising comedians and the voice of the 21st century Mexican-American, headlines a laugh-out-loud peek into the human psyche through candid stories about his life as a member of the working class in everyday America.

Andrea Gómez, former Marketing and Research Manager at America CV Network, has been hired by ABC affiliate WPLG Channel 10 in Miami to bolster their Business Development team.

Azteca America will hold its 2014 upfront presentation on Monday, May 12, 2014 in New York at Guastavino’s.

WDFL Channel 18 in Miami announced that it will remain on the air with the bulk of its current programming and will add new content and shows.

Univision Communications Inc. (UCI) and SUBWAY® Restaurants announced a new partnership, including six integrations of SUBWAY® Restaurants products and restaurants into Televisa’s hit telenovela, “Qué Pobres Tan Ricos” (Poor, But Rich).

NUVOtv announced that it will hold its 2014 upfront event in New York on the evening of Monday, May 12. Today’s announcement was made by Craig Geller, NUVOtv’s Senior Vice President Advertising Sales.  The venue will be announced at a later date.

CNN en Espanol will shut down its US Hispanic programming platform CNN Latino after close to one-year in operation.

Univision Communications, Inc and Variety Media LLC, a subsidiary of Penske Media Corporation announced a new partnership to launch an entertainment news brand, “Variety Latino–Powered by Univision,” aimed at providing Spanish speakers across the U.S. with coverage of all aspects of the global entertainment industry.

The Telemundo Station Group named Cristina Schwarz as President and General Manager of Telemundo 47 / WNJU, the NBCUniversal-owned television station serving the Hispanic community in the New York Tri-State area. Additionally, Liliana Aristizabal was promoted to Vice President of Sales for the station.

Entravision Communications Corporation announced that the company has appointed Luisa Collins to Vice President of News, Social Affairs and Wellness, effective February 10th.  She will be based in Los Angeles, California.    In her new position, Collins will oversee news content and be responsible for quality control across Entravision’s 25 television stations that currently air local news coverage.  She will also be responsible for expanding the Entravision brand by developing increased content for the news websites.

Telemundo Media has announced the appointment of A. Victoria Rivas-Vázquez as Noticias Telemundo Bureau Chief in Washington D.C.  In her new role, Rivas-Vázquez reports to Noticias Telemundo Senior Vice President, Sylvia Rosabal. 

Telemundo Media has been nominated for seven GLAAD Media Awards in the Outstanding Spanish-Language Daytime Talk Show Episode, Outstanding Spanish-Language TV Journalism and Outstanding Spanish-Language Local TV Journalism categories.