Television

NUVOtv announced that Laura Masse has joined the network as Executive Vice President, Marketing.

Telemundo Philadelphia / WWSI announced that Emmy Award winning journalist Ramon Zayas has been named anchor for the 6 PM and 11 PM editions of the upcoming weeknight newscast. 

Telemundo 52 / KVEA announced that Estefania Iglesias has joined “Noticiero Telemundo 52, Buenos Dias Los Angeles” as Traffic and Weather reporter.

Luis Fernández, President of Entertainment and Univision Studios has left Univision.

The idea of TV as the “first screen” and other devices as the “second” or “third” screens is dead. Today, the first screen is whichever one a consumer is looking at, according to “Social TV: Marketing to Viewers in Real Time,” a new report from eMarketer.

Time Warner Cable and Univision Communications Inc. announced a multi-year, multi-platform agreement to deliver even more Univision content to Time Warner Cable and Bright House Networks subscribers.

On Monday, October 14, Azteca America will premiere Noticiero Azteca America West Coast, a daily newscast that will air at 5:30 pm and offer the most up-to-date news and information that affect Latino viewers on the West Coast of the United States.

Telemundo Internacional announced that the well-known Mexican actress Aracely Arambula will play the leading role in the new telenovela based on Victor Hugo’s classic work Les Miserables, to be produced by Telemundo in 2014.

Fusion announced that journalist Isaac Lee will become Chief Executive Officer effective immediately. In this new role Mr. Lee, who will continue to serve as President of Univision News, will be responsible for all programming and business aspects of Fusion.

NUVOtv is marking the 25th Anniversary of Hispanic Heritage Month, September 15 through October 15, with “Turning Points” – exclusive vignettes that celebrate Latino success stories. 

Emilio Romano – President of Telemundo Media as resigned his position in the company.

Exec Explains Guiding Principles Behind Pantelion, Televisa USA Content

As CEO of Pantelion Films and managing director of Televisa USA, Paul Presburger’s perspectives of creative projects aimed at the Hispanic community are informed by two visions.

But Nets Should Plan Ahead

Major sporting, music or entertainment events can drive viewership and sponsorship revenue to Hispanic networks, but executives at a panel discussion at Wednesday’s Multichannel News/B&C Hispanic TV Summit said networks should plan well in advance to capitalize on tentpole events.

Execs Say Hispanic Nets Need to Break Free of Tier Restraints

Executives at several top Hispanic networks said pigeon-holing channels by placing them in tiers, at Wednesday’s Multichannel News/B&C Hispanic TV Summit.

Perspectives vary on best routes to audience

As the Hispanic TV audience keeps exploding, marketers face challenges in terms of effectively targeting their messages.

Advertisers need to encompass Hispanic marketplace within their total approach, rather than break it off

As the U.S. Hispanic population continues to grow and their cultures meld with Americans, marketing to that population goes beyond what language they speak.

But Programmers Should Tap Viewer Needs Before Creating Shows

Online and mobile access to programming is even more important for Hispanic television networks, a panel of top media executives said at the Multichannel News/B&C Hispanic TV Summit here Wednesday.

Splintering Video Consumption Presents Challenges that Yield Opportunities

During an advertising keynote conversation, Lia Silkworth and Marla Skiko were asked “What’s Next?” relative to traditional TV and digital media in the Hispanic advertising community.

Views differ on breaking news in the digital world

A lively debate on speed versus accuracy in journalism broke out at the News Roundtable: The Importance of News Content to Hispanic Viewers session. Keith Clinkscales, CEO of Revolt Media & TV, said the digital world gives reporters the chance to break news with great urgency — and also to quickly correct stories that didn’t quite get all the facts. “If you do it too often,” he warned, “you begin to erode your credibility with the audience.”

Says Success Requires Reach and Compelling Content, In Spanish and English

NBCUniversal’s Hispanic-programming chief said he likes the size and relevance of NBCU product offerings to the growing and increasingly diverse U.S. Hispanic audience, both in Spanish and English.