Spanish-language TV viewing has bucked what may be the most significant trend revealed by the just completed February sweeps period (Feb. 1 - 28, 2001) during which audiences nationwide are measured in order to set advertising rates for more than 200 US TV markets.

Hispanic Television Network, Inc. HTVN announced that it has been awarded a full power license from the Federal Communications Commission for its full-power television station, KVAW Ch. 16 located in Eagle Pass, Texas.

Telemundo's hit prime time novela, Betty la Fea, is on fire and aided the L.A. Telemundo O&O to make dramatic in-roads against the competition, but KVEA-TV proves that Betty isn't the only hit in its arsenal.

Clutter levels decreased in most major TV dayparts last year--including primetime--reversing a longtime upward trend in the amount of non-programming minutes on TV's broadcast networks.

The Cabletelevision Advertising Bureau launched its online Multicultural Resource Center at

Digital cable and Direct Broadcast Satellite (DBS) customers say that they are watching three to four more hours of TV per week than analog cable TV customers, according to new CTAM research.

Over 2.2 million viewers tuned in to Telemundo's "Cinemundo Premier" (Sunday 9PM-11PM) broadcast of "Anaconda" (2/18/01), which delivered a record-breaking performance, surpassing Telemundo's prior ratings record established only one week earlier by "Selena".

Douglas Darfield, formerly head of research for Univision, the Spanish-language television network, has joined Nielsen Media Research as senior vice president in charge of Hispanic Services.

The meteoric assent of Telemundo's owned & operated Miami station WSCV-TV Channel 51 continues with WSCV-TV emerging as Miami's #1 station - English or Spanish - across all key adult demographics in Nielsen's recently concluded January '01 NSI sweep period (1/4/01-1/31/01).

Univision is looking to aggregate additional Televisa programming to it's new Network. In return, Televisa has proposed that they have the ability to hold a larger share of the company. Obviously, Televisa taking advantage of their partners in a time of need.

Mr. Emilio Gorriti, a recent addition to the HTVN Board of Directors has been elected Chief Executive Officer. Mr. Gorriti replaces Interim CEO James A. Ryffel who will continue his role of Chairman of the Board of Directors of HTVN.

Univision Communications Inc. announced the appointment of Stuart H. Walker to the position of Vice President, Sales Development and Marketing, effective immediately. He will be responsible for overseeing new business sales efforts for Univision.

Univision Communications announced the promotion of Kathy Fowler to the position of Network Sales Manager, Orange County. She will be responsible for further developing existing advertising relationships and attracting new business for Univision.

Telemundo 47 has incorporated a live - via satellite news program from the Dominican Republic called "Noticias RD - Cadena de Noticias". This weekly, one-hour news coverage will be transmitted directly from the CDN-International news studios network in the Dominican Republic.

For the first time in KBNT-TV's ten year history, a Univision Network Special, "Premio Lo Nuestro 2001" earned an impressive 5.0 Nielsen NSI overnight rating Thursday, February 8th.