As 2005 comes to a close, we can look back to discern a broad set of trends affecting the global directory publishing industry — print and digital. These trends have been illustrated through business developments this year as well as the financial results of key players in the industry.
Yellow Pages
Keeping Up With… the Yellow Pages?
Improbably, one of the best free and public resources on local search comes from the oft-neglected founders of the sector: the Yellow Pages.
Will All Bets on Hispanic Yellow Pages Market Pay Off?
New Spanish-language books continue to be launched in U.S. markets that have large Spanish-speaking populations – Los Angeles, New York and Chicago – creating a sub-layer of competition in the Yellow Pages market. Most intriguing, however, is the rapid growth of Spanish-language directory products in smaller, mid-tier markets such as Colorado Springs, Colorado, and Louisville, Kentucky.
Yellow Pages Rollout Of Syndicated Measurement.
The nation’s top Yellow Pages (YP) publishers and Knowledge Networks/SRI (KN/SRI) are planning to roll out a syndicated Yellow Pages measurement in early 2005. The service will deliver objective consumer usage data to help media planners assess and leverage the unique and important benefits of this medium.
