Media
Back to basics: the timeless power of drama
After more than 30 years creating and producing stories across different formats and genres, I’ve seen trends, platforms, and audience habits evolve in ways we never imagined. But one thing remains constant: the power of drama. By Andrea Salas - VP, Content & Production | Executive Producer & Showrunner
Canela Media Accelerates Growth in 2025 with Innovation, Scale, and Hispanic Audience Leadership
Canela Media announced that it will head into 2026 in a position of strong leadership due to the many advancements and successes the company has experienced over the last year continuing to lead the U.S. Hispanic media landscape with breakthrough innovation, record audience growth, and award-winning data precision. As the company closes a milestone year, it reinforces its position as a top destination for brands seeking scale, performance, and measurable outcomes.
MediaCo’s EstrellaTV Achieves Record Audience Growth in October 2025
MediaCo Holding Inc. announced that EstrellaTV closed out October 2025 with historic ratings momentum, delivering its largest year-over-year monthly percentage gain among Adults 18-49 since the network began with Nielsen measurement in March 2010.
reVolver Podcasts Launches “Esto es Futbol Mundial” in Partnership with Mundial Sports Network
reVolver Podcasts announced the debut of Esto es Fútbol Mundial, a new weekly program created in collaboration with Mundial Sports Network and Mundial Group Inc.. The show delivers an energetic blend of analysis, debate, and commentary on the week's most talked-about soccer stories — from local matches to the biggest global tournaments.
Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year.
Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year.
Vme TV and DIRECTV Partner to Celebrate Spanish-Language Cinema at Miami Film Festival GEMS
Vme TV and DIRECTV joined forces to celebrate Spanish-language storytelling at this year’s Miami Film Festival GEMS, a weeklong showcase that spotlights some of the most compelling voices in global cinema.
TELEMUNDO’S Broadcast of THE BILLBOARD LATIN MUSIC AWARDS ranks #1 ENTERTAINMENT SHOW in Primetime among 18-49
Telemundo’s live broadcast of the 2025 Billboard Latin Music Awards last Thursday night ranked as the #1 entertainment show in prime, regardless of language, among adults 18-49, according to Nielsen. Delivering 617,000 adults 18-49 and 1.7 million total viewers, the show was also the #1 awards show on Spanish-language television year-to-date among adults 18-49 and the highest rated Billboard Latin Music Awards among total viewers since 2019.
“Mujeres Create” launches as a Bilingual Podcast Empowering Latina Women to Lead, Create, and Thrive
Aimed at redefining leadership and empowerment within the U.S. Latino community, Mujeres Create merges heartfelt storytelling, self-discovery, and creativity in a space that honors authenticity and ambition in equal measure.
Broadcasting for Better Heath
Healthcare goes beyond the doctor’s office, it’s about connection, convenience, and trust. One online healthcare brand ran a multimedia advertising campaign to build awareness for its Pharmacy and Healthcare services, with AM/FM radio playing a key role across eight major U.S. markets. Backed by Katz’s pre/post research, the campaign proved that radio isn’t just heard, it’s felt, driving real lifts in brand familiarity and positive perception.
LEADERS FROM BRANDS, AGENCIES, TELEVISION PROGRAMMING AND DISTRIBUTION MET IN NYC THIS WEEK AT THE 23RD ANNUAL HISPANIC TELEVISION SUMMIT
This past Monday, October 20, leaders assembled from the various segments of the Hispanic television community, including brands, agencies, programming and production executives as well as content distribution platforms at the 23rd Annual Hispanic Television Summit & Awards. The Summit was held at the New York Marriott Marquis and was among the first in a week-long series of television industry events including the NAMIC Conference, WICT Leadership Conference, Walter Kaitz Foundation event, and NAB Show NY.
Carlos Vives, Emilia, Wisin & Xavi Debut Telemundo’s World Cup 26™ Song at the 2025 Billboard Latin Music Awards
Thursday night, the star-studded 2025 Billboard Latin Music Awards brought together a constellation of the best and brightest Latin music stars as well as special performances and collaborations, including the premiere of “Somos Más,” the network’s official song for the FIFA World Cup 26™ featuring Carlos Vives, Emilia, Wisin and Xavi.
Canela Media and Pixability Partner to Expand Hispanic Audience Reach on YouTube, Combining Proprietary Data and OTT Capabilities to Drive Scaled Results
Canela Media announced a strategic partnership with Pixability, the leader in AI-driven advertising on YouTube. The two companies together will create the first data-powered, unified solution to reach Hispanic audiences in the U.S. on YouTube, expanding Canela Media’s robust OTT partner offering.
2025 BILLBOARD LATIN MUSIC AWARDS brings partners center stage
NBCUniversal and Telemundo unveiled the sponsorship lineup for the 2025 Billboard Latin Music Awards, broadcasting on Thursday, October 23 at 8pm/7c on Telemundo. This year’s sponsors are joining the ultimate celebration of Latin music with show-stopping moments and campaigns that celebrate the contagious energy of Latin music fans. Back to keep the rhythm alive are Volkswagen, Walmart and State Farm, along with new partners Verizon, McDonalds and TREMFYA by Johnson & Johnson.
Consumer attitudes toward in-car entertainment and media preferences
A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimizing the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more revenue.
Los Angeles Tribune launches LAT Español
The Los Angeles Tribune officially announces the launch of the Los Angeles Tribune Español, a new Spanish-language division dedicated to amplifying Latino voices. This initiative represents a historic expansion for the media brand, reinforcing its commitment to inclusion, equity, and global reach. Willie A Lora has been appointed Vice President of the Spanish Division.
MediaCo expands EstrellaTV Network footprint with Launch of WMBC-TV in New York
MediaCo Holding Inc. announced the launch of WMBC-TV in New York, a full-power HD “must carry” television station, now featuring the EstrellaTV Network, one of the fastest-growing Spanish-language broadcast networks in the U.S.
Digitoonz Spain signs exclusive global distribution deal for two new animated shows with Canela Media
Digitoonz Spain, the European subsidiary of Digitoonz Media & Entertainment—a leading international animation studio headquartered in India with operations in the United States and Europe—is proud to announce it has signed an exclusive agreement for the global distribution of SúperEllas and Plaza de Aventuras, two new animated TV series produced by Canela Media, a leading, technology-driven media company dedicated to connecting brands with Hispanic audiences across the U.S. and Latin America.
Telemundo Studios Launches First-Ever Latino Podcast Incubator in Partnership with University of Miami
NBCUniversal Telemundo Studios announced the launch of an industry-first podcast incubator in partnership with the University of Miami, giving student creators access to Telemundo’s production resources, mentorship and distribution platforms.
How Parents Manage Screen Time for Kids [REPORT]
From YouTube to smartphones to tablets, tech is part of kids’ lives. AI chatbots are part of the mix now, too. While parents strive to manage screens, 42% say they could do better
LatiNation Media and Entravision Launch Desmadre Live! — A Live, Opinionated, Culture-Refining House Party Across Radio, TV, and Streaming
LatiNation Media and Entravision are turning up the volume on Latino pop culture with the launch of Desmadre Live!, a one-hour weekly simulcast that fuses the high-energy spirit of radio with the raw visual storytelling of streaming. The show premieres Tuesday, October 21st, at 7:00 p.m. PT, airing live on select Fuego stations, including Phoenix 106.7 FM, Sacramento 101.9 FM, El Paso 94.7 FM, and McAllen 99.5 FM, the LATV broadcast network, and streaming exclusively on the LatiNation and ElBoton App.
