Media
America’s Diversity Is Its Global Power — The NFL Proved It
Bad Bunny’s Super Bowl halftime performance was exactly what America — and the world — needed right now. It affirmed a truth that feels increasingly contested in public discourse but remains undeniable in reality: America’s strength and future lie in its diversity. Multiculturalism is not a social obligation to be managed quietly; it is a competitive advantage that fuels cultural relevance, economic growth, and global connection. By Louis Maldonado
The Super Bowl used to bring the country into the same room. One Screen. One Stage. One performance we all saw together …..
In 2026, there are two halftime shows. One on the field, headlined by Bad Bunny. And one built as an alternative, an “All-American” counter broadcast organized by Turning Point USA and led by Kid Rock for viewers who would rather watch something else. The divide is visible before the game even begins. By David Morse - Market Researcher and Author.
Telemundo and Peacock Debut Super Bowl Spot Featuring Owen Wilson and Sofia Vergara, Showcasing the Emotion and Cultural Power of Experiencing the World Cup in Spanish
Telemundo and Peacock marked Super Bowl Sunday with a new talent-led spot featuring Owen Wilson and Sofía Vergara, airing right after Bad Bunny’s halftime performance, using one of the most culturally resonant moments of the year to position Telemundo as the destination for experiencing the FIFA World Cup 26™ in Spanish. The spot signals the start of the networks’ road to the World Cup, inviting audiences to experience the tournament through the emotion, culture, and expertise that define Spanish-language soccer coverage.
Explaining WHY the NFL decided to have Bad Bunny headline the Super Bowl Halftime Show [FABULOSO !!!!]
Just received these examples of people on Instagram explaining WHY the NFL decided to have Bad Bunny lead this years Super Bowl Halftime show. I hope there are many more, just the facts.
Cynthia Hudson acquires rights to “Wish Me a Good Journey” for Film and Documentary
Multi–Emmy Award–winning media executive Cynthia Hudson, CEO and Founder of Hi Media Partners, has officially acquired, from Grupo Planeta, the screen rights to adapt the memoir Wish Me a Good Journey (Deséenme un buen viaje) into a feature film and a companion documentary, bringing to the screen the remarkable life and final chapter of renowned Cuban intellectual, author, and journalist Carlos Alberto Montaner.
Hemisphere Media Group and Entravision partner to launch WAPA Orlando
Hemisphere Media Group and Entravision announced a strategic partnership to launch WAPA Orlando, a new full power broadcast television station with programming to serve the Orlando–Daytona Beach–Melbourne DMA. WAPA Orlando started broadcasting on Entravision’s WOTF (Channel 26).
Rafael Pineda, the legendary Univision 41 journalist and one of the longest-serving news anchors in New York’s television history ….
Rafael Pineda, the legendary Univision 41 journalist and one of the longest-serving news anchors in New York television history, passed away on Sunday in Florida at the age of 88. For more than four decades, the majority of Latino households across the New York Metro area got their news from Rafael Pineda. He wasn’t just on television — he was part of our lives. By Tony Hernández - Documentary Filmmaker & Oral Historian Preserving family, founder, and cultural legacy
Music Makes Your Ads Unforgettable: Why Sound Matters More Than Ever
In a world overflowing with visual content, one element consistently rises above the rest when it comes to memorability: music. Whether it’s shifting moods, triggering nostalgia, or anchoring your message into moments people truly care about, music gets under the skin of your audience faster than visuals ever could — making your ads more memorable and your brand more resonant.
MediaCo’s EstrellaTV launches new Orlando Television Station
MediaCo Holding Inc. announced that EstrellaTV will launch television station WDYB-CD in Orlando, Florida, significantly strengthening the network’s footprint in one of the nation’s fastest-growing and most dynamic Hispanic markets. The station will officially launch as EstrellaTV on March 24, 2026.
Sigma and MediaCo launch Audio Network targeting Multicultural Population Nationwide
MediaCo Holding Inc. announced the launch of Sigma Audio Networks LLC, a multicultural audio network with a mission: to fundamentally modernize how advertisers reach America’s growing multicultural audiences.
PRIMO TV Powers Up2 026 with 500+ hours of New Shows
Primo TV is kicking off 2026 with a bold refresh — unveiling a new on-air look, an updated programming grid, and hundreds of hours of brand-new programming across animation, live action, anime and STEM-based series, designed to entertain, educate, and inspire.
LOCAL TV AND RADIO: Helping Drive The US Economy. [REPORT]
The commercial local broadcast industry, terrestrial television and radio stations, is critically important to the United States economy as a whole and to local economies in particular. Local television and radio's key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked and in many ways taken for granted. This analysis quantifies some of the core ways commercial local television and radio stations enhance economic productivity, efficiency and growth. Only local commercial broadcast television and radio are included in this analysis.
HISPANIC AUDIO LEADERS SBS, PRISA and CARACOL RADIO ANNOUNCE GLOBAL PARTNERSHIP TO EXPAND U.S. MEDIA FOOTPRINT.
Spanish Broadcasting System (“SBS”), the leading Latino radio owner/operator in the U.S., Prisa Media (“PRISA”), the world’s largest Hispanic Audio/Digital enterprise and Caracol Radio (“CARACOL”), Prisa’s flagship radio network in Colombia, announced today that they have joined forces to launch, operate, distribute and monetize a slate of new audio stations and live and on-demand streaming content and networks, including an award-winning roster of syndicated talent, targeting the growing $4 Trillion U.S. Hispanic market.
Telemundo Dominates Daytime in 2025 as the Most-Watched Spanish-Language Network Weekday Afternoons among Total Viewers
Telemundo closed 2025 as the #1 Spanish-language television network in weekday afternoons (Monday–Friday, 1–5 pm) averaging 548,000 total viewers, according to Nielsen. Year-over-year, the afternoon daypart also surged +22% among adults 18–49, with every program in the block delivering double-digit growth versus 2024.
David Chitel Launches Dave Of The Dead, a Podcast on Life, Business, Reinvention, and the Lessons That Outlive Us
Media and entertainment entrepreneur David Chitel today announced the launch of Dave Of The Dead, a provocative new long-form interview podcast that confronts the moments that define us—professionally and personally—and the lessons that survive long after titles, roles, and certainty fall away.
2026 Hispanic Audio Today. [REPORT]
For marketers who target U.S. Hispanic consumers, it comes as no surprise that audio continues to be one of the most reliable parts of an increasingly fragmented media landscape. Advertisers are managing tighter budgets while pressure to deliver outcomes remains high; this means channels with scale and stability are more valuable than ever. As digital platforms adapt to changing privacy rules which can impact efficient targeting, broadcast radio remains insulated from those forces. It delivers audiences without depending on digital signals that are becoming harder to decipher. More than 93 percent of Hispanic adults tune in each month, making radio one of the most consistent and dependable ways for brands to reach this fast-growing consumer group at scale.
Univision News rebrands as N+ Univision
N+ Univision continues to strengthen its role as the most reliable and relevant news source for Hispanic audiences nationwide. The rebrand marks a new chapter focused on delivering high-quality journalism, backed by unmatched coverage and the strongest Spanish-language newsroom in the industry.
Telemundo names Adrian Santucho SVP of Unscripted Content
Telemundo announced the appointment of Adrian Santucho as Senior Vice President of Unscripted Content. Santucho will report directly to Javier Pons, Chief Content Officer and Head of Telemundo Studios at NBCUniversal Telemundo Enterprises.
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
