Media
Lotus Los Angeles Announces Expansions at Lotus Communications / KFWB
Lotus Communications announced major expansions at its Los Angeles cluster, highlighted by the addition of longtime on-air personality Myra Berenice to the PM Drive 2pm -6pm at KFWB.
NETWORK AUDIO SALES LEADER JIM LYKE RETURNS TO SBS TO SPEARHEAD AIRE NETWORK’S NATIONAL & DIGITAL REVENUE EXPANSION
Spanish Broadcasting System, Inc. (“SBS”) announced the appointment of Jim Lyke as Executive Vice President of Network Radio and National Digital Sales for AIRE Radio Networks.
Amancio Victor Suarez passes ….
A proud Cuban and pioneering entrepreneur, Amancio Suarez played a defining role in shaping the voice and spirit of the Cuban exile community in Miami. He was the owner of the radio facility that became WAQI-AM “Radio Mambí,” which under his leadership grew into one of the most influential Spanish-language talk radio stations in the United States and a powerful voice for the Cuban-American community. He later founded Radio Ritmo, further expanding his impact on Spanish-language broadcasting and strengthening the cultural and civic presence of the community.
TelevisaUnivision & reVolver Podcasts expand partnership
TelevisaUnivision and reVolver Podcasts announced the expansion of their strategic partnership beyond the 34% ownership stake that TU already holds in the Spanish-Language podcast company in the U.S.
Watching the Index: Hispanic Sampling in a Sensitive Climate
Of the three ethnicities Nielsen tracks in both PPM and diary worlds, Black, Hispanic, and Other, the one that tends to spend the most time with radio is the Hispanic congregation. While every market is different, Hispanics tend to be heavier radio users. It is important that samples for both PPM and diary are effectively balanced for all three ethnicities. Remember, you pay Nielsen for sample, not ratings.
Canela Media and LiveRamp Make it Easier for Advertisers to Reach U.S. Hispanic Audiences via OTT
Canela Media announced a new strategic partnership with LiveRamp, the leader in data collaboration. Through the scale and interoperability of LiveRamp's data collaboration network, marketers can now overcome fragmentation and data silos to seamlessly access Canela's proprietary audience of over 30 million U.S. Hispanics with precision and cultural relevance.
Abrupt Leadership Shakeup at Entravision
The company that has swiftly morphed into a digital advertising solutions operation with a global scale has parted ways with its President/COO after more than two decades with the Spanish-language radio and TV station owner. It ends one of the longest leadership tenures in U.S. Hispanic radio. By Cameron Coats / Radio Ink
Bicultural Latinos: A Cultural and Economic Force, Under iHeart’s Spotlight
Fresh off of Bad Bunny’s appearance as the Super Bowl LX Halftime Show performer, his Grammy-honored song “Debí Tirar Más Fotos” can be heard on such radio stations as WVAQ-FM in Morgantown, W. Va. — not exactly a Hispanic population hub. Yet, thanks to the University of West Virginia and migration patterns seen across the last three decades, U.S. Hispanics are far and wide. And their offspring represents what iHeartMedia is championing as a “cultural and economic force” worthy of advertiser consideration. That said, the timing of the study comes just days after the company moved a high-profile audio brand targeting bilingual, bicultural Latinos off a 100kw signal in Tampa-St. Petersburg to a pair of FM translators despite ranking No. 1 in the latest ratings. By Adam Jacobson
America’s Diversity Is Its Global Power — The NFL Proved It
Bad Bunny’s Super Bowl halftime performance was exactly what America — and the world — needed right now. It affirmed a truth that feels increasingly contested in public discourse but remains undeniable in reality: America’s strength and future lie in its diversity. Multiculturalism is not a social obligation to be managed quietly; it is a competitive advantage that fuels cultural relevance, economic growth, and global connection. By Louis Maldonado
The Super Bowl used to bring the country into the same room. One Screen. One Stage. One performance we all saw together …..
In 2026, there are two halftime shows. One on the field, headlined by Bad Bunny. And one built as an alternative, an “All-American” counter broadcast organized by Turning Point USA and led by Kid Rock for viewers who would rather watch something else. The divide is visible before the game even begins. By David Morse - Market Researcher and Author.
Telemundo and Peacock Debut Super Bowl Spot Featuring Owen Wilson and Sofia Vergara, Showcasing the Emotion and Cultural Power of Experiencing the World Cup in Spanish
Telemundo and Peacock marked Super Bowl Sunday with a new talent-led spot featuring Owen Wilson and Sofía Vergara, airing right after Bad Bunny’s halftime performance, using one of the most culturally resonant moments of the year to position Telemundo as the destination for experiencing the FIFA World Cup 26™ in Spanish. The spot signals the start of the networks’ road to the World Cup, inviting audiences to experience the tournament through the emotion, culture, and expertise that define Spanish-language soccer coverage.
Explaining WHY the NFL decided to have Bad Bunny headline the Super Bowl Halftime Show [FABULOSO !!!!]
Just received these examples of people on Instagram explaining WHY the NFL decided to have Bad Bunny lead this years Super Bowl Halftime show. I hope there are many more, just the facts.
Cynthia Hudson acquires rights to “Wish Me a Good Journey” for Film and Documentary
Multi–Emmy Award–winning media executive Cynthia Hudson, CEO and Founder of Hi Media Partners, has officially acquired, from Grupo Planeta, the screen rights to adapt the memoir Wish Me a Good Journey (Deséenme un buen viaje) into a feature film and a companion documentary, bringing to the screen the remarkable life and final chapter of renowned Cuban intellectual, author, and journalist Carlos Alberto Montaner.
Hemisphere Media Group and Entravision partner to launch WAPA Orlando
Hemisphere Media Group and Entravision announced a strategic partnership to launch WAPA Orlando, a new full power broadcast television station with programming to serve the Orlando–Daytona Beach–Melbourne DMA. WAPA Orlando started broadcasting on Entravision’s WOTF (Channel 26).
Rafael Pineda, the legendary Univision 41 journalist and one of the longest-serving news anchors in New York’s television history ….
Rafael Pineda, the legendary Univision 41 journalist and one of the longest-serving news anchors in New York television history, passed away on Sunday in Florida at the age of 88. For more than four decades, the majority of Latino households across the New York Metro area got their news from Rafael Pineda. He wasn’t just on television — he was part of our lives. By Tony Hernández - Documentary Filmmaker & Oral Historian Preserving family, founder, and cultural legacy
Music Makes Your Ads Unforgettable: Why Sound Matters More Than Ever
In a world overflowing with visual content, one element consistently rises above the rest when it comes to memorability: music. Whether it’s shifting moods, triggering nostalgia, or anchoring your message into moments people truly care about, music gets under the skin of your audience faster than visuals ever could — making your ads more memorable and your brand more resonant.
MediaCo’s EstrellaTV launches new Orlando Television Station
MediaCo Holding Inc. announced that EstrellaTV will launch television station WDYB-CD in Orlando, Florida, significantly strengthening the network’s footprint in one of the nation’s fastest-growing and most dynamic Hispanic markets. The station will officially launch as EstrellaTV on March 24, 2026.
Sigma and MediaCo launch Audio Network targeting Multicultural Population Nationwide
MediaCo Holding Inc. announced the launch of Sigma Audio Networks LLC, a multicultural audio network with a mission: to fundamentally modernize how advertisers reach America’s growing multicultural audiences.
PRIMO TV Powers Up2 026 with 500+ hours of New Shows
Primo TV is kicking off 2026 with a bold refresh — unveiling a new on-air look, an updated programming grid, and hundreds of hours of brand-new programming across animation, live action, anime and STEM-based series, designed to entertain, educate, and inspire.
