MediaCo Breaks from the Competition and Reports Robust April-May Television and Radio Audience Growth in 2Q25
June 4, 2025
MediaCo announced significant audience growth across its television and radio platforms second quarter-to-date, underscoring its commitment to delivering culturally resonant entertainment, music and news content to Hispanic and Black audiences.
Broadcast Television Performance
EstrellaTV Network weekday 7p-11p prime during the first two months of 2Q grew +35% among Persons 18-49 vs. the same period a year ago driven largely by its regular series programming Tengo Talento, Mucho Talento Nueva Era (+19%), Alarma TV (+54%), Noticiero Cierre de Edición (+48%) and 24 Horas Late (+122%). Additionally, on May 14th, the network delivered its largest full coverage P18-49 audience of its semifinal Liga MX match between Tigres UANL vs Toluca (+157% vs. the network’s 2024/25 Men’s Liga MX average).
Local Television Performance
EstrellaTV Local also had gains in the combined book averages of April and May vs. the same period a year ago. Three of the network’s biggest owned and operated stations grew in weekday prime: KRCA / Los Angeles nearly doubled its P18-49 audience (+96%), QFAA / Dallas grew +49% and KZJL / Houston increased +143%. Additionally, WGEN / Miami was up in weekday prime year-to-year among P25-54 by +198%.
Radio Performance
MediaCo also announced significant audience growth in its radio division during the first four months of 2025, outpacing overall market growth. MediaCo radio stations saw audience increases in primetime with Adults 25-54 by an impressive 24% compared to the final four months of 2024—well above the overall market growth of 18% over the same period. KBUE, in Los Angeles grew 56%, KRQB/Riverside/San Bernardino gained 46%, Estrella’s Dallas stations (KNOR, KBOC and KZZA) increased a combined 38% and its stations in Houston (KTJM and KQQK) rose 19%. In New York, Mediaco stations WBLS and WQHT grew a combined 14%, reinforcing MediaCo’s reach in the nation’s largest media market.
“This level of growth speaks to the power of culturally relevant content and the strength of our multi-platform approach,” said Brian Fisher, Senior Vice President of Video Sales. “We’re proud to deliver meaningful engagement for our audiences and strong performance for our partners—across every screen and in every market.”
