MediaCo’s EstrellaTV Announces the Return of the Iconic Musical Reality Series and Competition Objetivo Fama for 2025

EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc. announced the return of Objetivo Fama, the groundbreaking musical reality competition that captivated audiences across the U.S. and Puerto Rico. The new season will premiere exclusively on EstrellaTV on Saturday, August 2, 2025, in the United States, with weekly primetime episodes airing for 14 consecutive weeks on Saturdays and Wednesdays.

As part of this exclusive U.S. deal, Objetivo Fama will be available on EstrellaTV’s national broadcast network, on its EstrellaTV FAST (free ad-supported streaming television) channel and live and on-demand through the EstrellaTV app. EstrellaTV will also amplify the series across its social media platforms.

“Objetivo Fama is more than just a music show. It’s a journey that transforms lives,” said Albert Rodriguez, CEO, MediaCo. “We are thrilled to bring incredible live musical storytelling and competition show to our viewers and advertisers.”

Objetivo Fama introduces a reimagined format that blends high-stakes musical performance with an immersive reality experience. Twenty aspiring artists will live together and train in a custom-built House Studio, where their personal and artistic transformations will unfold before viewers’ eyes — filmed 24/7.

“Objetivo Fama returns with a bold new vision that goes far beyond a music competition. We’ve created a format where discipline, creativity, and personal transformation unfold in real time, allowing audiences to truly connect with each artist’s journey. This new chapter honors the show’s legacy while speaking directly to a new generation of dreamers,” said Soraya Sánchez, Executive Producer of Objetivo Fama.

First launched in 2004, Objetivo Fama became a cultural phenomenon and a launching pad for some of Latin music’s most beloved stars. The 2025 revival honors its legacy while introducing a bold, modernized vision for a new generation of fans.