MediaCo’s Sigma Audio Networks launches InterWave Digital Audio Network

Sigma Audio Networks announced the launch of InterWave, a new digital audio network designed to connect advertisers with multicultural audiences across premium digital audio environments at scale.

Operating under the Sigma Audio Networks umbrella, InterWave provides advertisers access to more than 210 million monthly unique listeners across a curated network of premium digital audio inventory delivered through mobile apps, web players, and other digital listening environments.

Built to extend Sigma Audio Networks’ national terrestrial footprint into the digital ecosystem, InterWave enables brands to activate campaigns across both broadcast radio and digital audio platforms through a single, unified network.

“Audio consumption continues to grow across digital platforms, but multicultural audiences remain underserved in many digital advertising ecosystems,” said Elisa Torres, President & CEO of Sigma Audio Networks.
“InterWave changes that. By combining premium digital audio environments, transparent inventory, and advanced targeting capabilities, we’re giving advertisers a powerful new way to reach diverse audiences with measurable impact.”

“MediaCo’s heritage stations have long been trusted voices within multicultural communities, building deep relationships with audiences that engage with our content every day,” said Albert Rodriguez, President & CEO of MediaCo. “Through InterWave, that audience reach now extends into the digital audio ecosystem, allowing advertisers to connect with our listeners across mobile, web, and other digital environments while maintaining the authenticity and cultural connection that our stations have built over decades.”