MEDICO Interamericano Journal launches.

Sunshine Media Holding Corporation announced an agreement to launch MEDICO Interamericano, a professional journal designed specifically for Hispanic physicians and surgeons located throughout the United States and Puerto Rico.

Sunshine Media has agreed to work with noted orthopaedic surgeon Dr. René F. Rodríguez, M.D. and the Interamerican College of Physicians and Surgeons (ICPS) to become the exclusive publishing company to produce this dynamic Hispanic health care publication.

“We could not be more pleased that Dr. Rodríguez and the Interamerican College of Physicians and Surgeons have chosen Sunshine Media as the publisher of its flagship journal MEDICO Interamericano,” said Jim Martin, President and Chief Executive Officer of Sunshine Media. Each edition of MEDICO Interamericano will include a national editorial package consisting of in-depth feature stories on health care trends, physician and surgeon profiles and columns from top experts in the burgeoning health care sector.

“The publication is dedicated to connecting Hispanic health care professionals with each other, while also integrating medical news, practice management and the latest trends in patient care,” said Dr. René F. Rodríguez. “We are delighted to touch this vital and rapidly growing market with a high quality journal published by Sunshine Media’s state-of-the-art all-digital production workflow process.”

“MEDICO Interamericano offers tremendous benefits to our association members and the Hispanic community,” said Jim Tierney, Chief Operating Officer of the Interamerican College of Physicians and Surgeons. “MEDICO Interamericano not only helps us communicate with our members, but it showcases new medical technologies and innovations that enable Hispanic physicians and surgeons to provide world class patient care and the very best in practice management.”

“This new relationship will enable advertisers to promote their pharmaceutical products and medical services directly to 40,000 Hispanic physicians and surgeons located in the United States and Puerto Rico,” said Publisher Michael Goldberg. “Our advertising solutions will enable advertisers to reach a powerful buying universe and market their companies, their products and their services with frequency.”