MEGA TV 22 announces strong NHSI ratings.

Spanish Broadcasting System, Inc. (SBS) announced strong ratings results for WSBS Mega TV Channel 22 as measured by the July 2008 Nielsen Hispanic Station Index (NHSI). The results continue to demonstrate Mega TV‘s success and leadership among key demographics.
 
Mega TV’s prime-time programs have demonstrated impressive growth over the last year, often doubling and tripling the time period ratings among viewers in the 18-49 demographic and the 25-54 demographic. This massive growth in viewership has propelled the station to levels alongside market heavyweights WLTV Univision 23 and WSCV Telemundo.
 
Mega TV’s prime-time Monday through Sunday from 7:00 to 11:00 P.M. schedule has proven to be Mega TV’s most distinguished time period.  According to the NHSI, Mega TV ranked second in the top stations in the market among Men 18-49 and 25-54, out-delivering both WSCV and WJAN.  Additionally, Mega TV ranked third among Adults 18-49, Adults 25-54, Women 18-49, and Women 25-54.
 
Mega TV Programs experiencing rapid prime-time growth include:
 
“Paparazzi TV” (Monday through Friday from 7:00 to 8:00 P.M.) ranked third in the time period among Women 25-54 and tied for third among Adults 18-49 and 25-54.

 “Maria Elvira Live” (Monday through Friday from 8:00 to 9:00 P.M.) ranked second among Adults 18-49 and Men 18-49, out-delivering market oldies such as WSCV and WJAN’s “A Mano Limpia.”  In addition, the program ranked third among Adults 25-54, Men 25-54 and Women 25-54.
 
“Esta Noche Tu Night” (Monday through Friday from 9:00 to10:00 P.M.) ranked second in the time period among Men 18-49 and 25-54, out-delivering both WSCV and WJAN’s “Pelíizcame Que Estoy Soñando.”  The program delivered a third place ranking among Adults 18-49, Adults 25-54, Women 18-49 and Women 25-54 again out-delivering WJAN’s “Pellízcame Que Estoy Soñando.”
 
“Bayly” (Monday through Friday from 10:00 to 11:00 P.M.) ranked first in the time period among Men 25-54, out-delivering every other station in the market.  The program’s strength continued to show among other key demographics, placing them second among Men 18-49 and third among Adults 18-49, Women 18-49 and Women 25-54.
 
“El Circulo” (Sunday/7:00pm – 8:00pm) has delivered an impressive increase in audience over the last year which has delivered a third place tie with WLTV among Men 18-49 in the time period.
 
In only its second sweeps period, “La Descarga con Albita” (Every Sunday from 8:00 to 9:00 P.M.) moves up the ranks, out-delivering WLTV to place second in the time period among Adults 18-49, Adults 25-54, Men 18-49, Men 25-54 and Women 18-49.
 
“Raices y Recuerdos” (Every Sunday at 10:00 P.M.) once again proves its ability to deliver, ranking second in the time period among Adults 18-49 and Men 18-49.  In addition, the program ranked third among Adults 25-54, Men 25-54, Women 18-49 and Women 25-54.