Mega TV adds affiliate in Las Vegas.
December 22, 2008
Spanish Broadcasting System (SBS) announced that Mega TV has signed an affiliation agreement with Cranston Acquisition, LLC., in Las Vegas/Laughlin, Nevada for carriage on KMCC-DT Channel 32 (The programming can also be seen on analog TV KBNX Channel 31). The station will transmit Mega TV’s critically acclaimed programming including, “Paparazzi TV,” “Maria Elvira Live,” “Esta Noche Tu Night” with Alexis Valdés” and “Bayly,” among others. MEGA TV is scheduled to launch on January 26, 2009.
“The Las Vegas DMA is our gateway to the launch of our brand on the West Coast, where Mega TV will showcase that it has relevant original programming for US Latinos. We have an innovative style and a unique approach to Spanish-language content with renowned talent and fresh formats. We expect the network to continue its successful track record of ratings on a national level”, stated Cynthia Hudson, EVP/ CCO of SBS and the Managing Director of Mega TV.
Barbara Laurence CEO for KMCC-DT Channel 32 stated, “We are excited about our new partnership with Mega TV and pleased to be able to offer Hispanic viewers in Las Vegas a fresh alternative, as a new source of Spanish-language programming that only Mega TV can deliver”.
“The recent launches to our footprint reaffirm our commitment to expanding MEGA TV as a national player competing against the already established networks,” said Maggie Salas-Amaro, Director of Affiliate Relations for Mega TV.