MEGA TV celebrates national launch in Miami.

Spanish Broadcasting System (SBS) announced that the party held to celebrate the national launch of MEGA TV was a huge success. Through a partnership with DirecTV Más, MEGA TV is being broadcasted nationally over Channel 405. Held on November 1 at the exclusive Chakra Club in Miami Beach, the party treated guests to brilliant Latin entertainment. The official national launch of DirecTV was on October 17.

Celebrities and leading personalities such as Julio Sabala, Tito Puente Jr., Lena Burke, Daniel René, Raymond Castellón, Alejandra Alberti, Andrés Cuervo, Ley Alejandro, Carlos Oliva, Lefty Pérez, Yolandita Monge and Topy Mamery, all walked down the red carpet and attended the event. Representing MEGA TV and SBS was Jaime Bayly, María Elvira Salazar, Frank Cairo, Allan Villafaña, Ana Remos, Camilo Egaña, Lourdes Ruiz Toledo, Alan Jacott, Daysi Ballmajó, Miguelito Gonzalez, Raul urbina, Ileana Garcia, Jessica Fox, and Jairo Martinez, among others. The Master of Ceremonies for the event was the beautiful and talented Mariela Encarnación.

Albita Rodriguez and Jerry Rivera, two of the hottest performers in the tropical music genre, gave such a breathtaking performance of “La Mega Se Pega”, the official theme song for MEGA TV’s national broadcasting campaign, that the crowd gave them a standing ovation. Jerry Rivera also performed his hit song “Cuesta Abajo,” while dancers performed the famous Argentine tango with a tropical twist both on stage and in the audience.

The highlight of the night was when José “Pepe” Díaz, a member of the Miami-Dade Board of County Commissioners, read a letter from Mayor Carlos Alvarez, declaring November 1 as “MEGA TV Day” in Miami-Dade County. Shortly after that, Miami Beach’s Vice Mayor, Michael Gongora, read a letter from Mayor David Derner that named November 1 “MEGA TV Day” for Miami Beach.

“This celebration is a great opportunity to recognize everyone who contributed to MEGA TV’s success in key cities of the United States,” said Cynthia Hudson – Fernández, Chief Creative Officer and Executive Vice President of Mega TV. “Through their support and hard work, MEGA TV continually delivers high quality programming that has a special focus on accurate investigative journalism and entertainment that is suitable for all families. Moreover, this partnership enables us to not only build on the station’s record setting growth in South Florida, but it also allows us to become a major player in the competitive U.S. Hispanic television market.”

John De Armas, Vice President of DirecTV, was also in attendance and surprised guests with a free year of service from DirecTV Más.

“As the home of MEGA TV, Miami deserved the brightest and most spectacular party,” he said. “We are proud to be able to offer this excellent television station to our Latin audience and we are extremely pleased to welcome MEGA TV into the DirecTV family.”