Mega TV Puerto Rico names Roldan VP & GM.

Spanish Broadcasting System (SBS)announced that Luis Roldan was named Senior Vice President and General Manager of MEGA TV in Puerto Rico. Mr. Roldan will oversee the retransmission of Mega TV on WSJU-TV (Channel 30).

“We are pleased to have someone of Luis’ caliber, talent and experience joining the MEGA TV family,” stated Raul Alarcón Jr., CEO and Chairman of Spanish Broadcasting System. “Over the last two years, MEGA TV has grown at an incredible rate while maintaining its leadership position in the Hispanic TV market with high quality content and programming. We expect our entrance into Puerto Rico’s broadcast market to follow the same path to success and we are confident that Luis will help to lead us in that direction.”

Most recently, Mr. Roldan served as President and General Manager for WKAQ-TV, Telemundo’s flagship station in Puerto Rico. Prior to that, he worked for WNJU-TV in New York where he served as an Account Executive, Local Sales Manager, General Sales Manager, Station Manager and Executive Vice President and General Manager. Mr. Roldan began his career at WNBC-TV in New York where he served as an Account Executive for three years. He holds a Bachelor of Science degree in Marketing from Fordham University.

“With over 25 years of experience in the television business, Luis brings a wealth of knowledge and experience to MEGA TV Puerto Rico,” added Cynthia Hudson Fernandez, Executive Vice President and Chief Creative Officer of Spanish Broadcasting System. “Throughout his career, he has worked with networks as well as independent and affiliate stations, delivering tremendous results for each of them. As MEGA TV grows faster than any other Hispanic station in the United States, the hiring of Luis could not have been more timely.”

“I am very grateful to be given the opportunity to join such a savvy and powerful team of industry veterans,” said Mr. Roldan. “Their hard work and dedication has put MEGA TV way ahead of its time and I am looking forward to adding value to continue making it a leading competitor in Hispanic TV.”