Mega TV signs with Spanish Television Sales.

Spanish Broadcasting System, Inc. (SBS)announced that it has entered into a sales representation agreement with Spanish Television Sales (STS) to have the Company represent SBS’ leading Mega TV properties. STS will be responsible for advertising sales in all Mega TV markets across the country, including Puerto Rico, West Palm Beach and their newest affiliate in Las Vegas.

“STS knows Mega TV already and we look forward to working with them to capitalize on the growing number of opportunities we see in the market,” said Cynthia Hudson Fernandez, Chief Creative Officer and Executive Vice President for Mega TV. “This representation agreement demonstrates that the market for Spanish-language advertising alternatives continues to expand.” 

“We’re delighted to be working with Mega TV and look forward to being their representative as it executes on its expansion plans and continues to grow,” said Tom Marsillo, President of STS. “This representation will be the foundation of a movement by advertisers and broadcasters who want alternatives.”

“It is rewarding to know that we are going to continue our relationship with Tom and his team, said Tomas Johansen, Executive Vice President and General Manager of Mega TV Miami.  “They did a fabulous job at their previous agency in 2008, and I’m confident that they will continue to do so as we expand the Mega network across the country.”