Megazines Publications joins forces with Grupo Editorial Armonia.

A new partnership was announced this past week between two leading Hispanic publishing companies: Miami, Florida based Megazines Publications and Grupo Editorial Armonia, currently headquartered in Mexico City.

Spearheaded by the NAFTA Fund of Mexico, LP through a private equity investment, the partnership unifies the competitive strengths of Megazines Publications, one of the leading Hispanic magazine publishing companies in the U.S., together with those of Armonia, one of the top three magazine publishers in Mexico. It also brings together quality editorial content, a wide sales and distribution network, adept financial resources and business acumen to more effectively meet the media needs of the growing U.S. Hispanic market.

Megazines, having launched such popular magazines as Sobre Ruedas, offers the strength of its U.S. distribution network in the top eight U.S. Hispanic markets and established relationships with leading Hispanic newspapers, Fortune 500 advertisers and their agencies. Armonia, with more than 30 years of editorial experience and a wide portfolio of titles in Mexico, provides an extensive content database and proven success in addressing the needs of today’s Latin woman.

“We are highly committed to furthering the growth of these two companies,” said Luis Perezcano, Principal of NAFTA Fund, adding “they both have the required ingredients needed to pursue a successful U.S.-Mexico business relationship, offering complementary expertise and resources toward the generation of regional growth and long-term sustainability.”

Liliana Moreno, CEO of Armonia, sees a bright future ahead for the partnership. “We consider this a very important opportunity as it leverages Editorial Armonia’s expertise in publishing magazines for women, families and children in Mexico and Latin America with Megazines Publications’ commercial strength and U.S. Hispanic distribution model.”

On a similar note, Reinaldo Acosta, General Manager of Megazines Publications, stated: “We’re very enthusiastic about our new association with Armonia since it provides us with new resources to better meet Hispanic reader needs as well as the means to explore new and creative ways to expand our product offerings.” Roberto Sroka, VP of Sales for Megazines, added: “While we have enjoyed strong growth in the past, this investment allows us to provide an even higher quality product and make an even greater contribution to the cultural and economic growth of the U.S. Hispanic community.”