‘Melena Salvaje’ Dove Hair contest.

Dove Hair Care has teamed up with telenovela actress Ana Brenda Contreras to launch the Dove “Melena Salvaje” campaign.  The campaign invites women to share their most unpredictable hair stories to help them end their frustration with unmanageable hair that has a mind of its own. One lucky Latina will have her hair transformed by a celebrity stylist and star in a national Dove® Hair TV ad.

One in three women experiences dry, rough and frizzy hair that is unpredictable and frustrating to manage.  Ana Brenda Contreras will address the issue and dramatize the humorous, yet real, relatable struggles that women face with their hair in an ad to inspire women to participate in the campaign.  Thanks to the new Dove® Nourishing Oil Care collection, which takes care of dry, rough and frizzy hair, women can now have soft, smooth and shiny hair every day.

“In my line of work, my hair goes through a lot of stress from blow dryers to flat irons and as a result, I have to deal with dry, rough and frizzy hair that seems impossible to manage,” said Contreras. “The ‘Melena Salvaje’ campaign gives women the opportunity to learn from each other by inviting them to share their experiences with hair that seems to have a mind of its own.”

THE DOVE® “MELENA SALVAJE” CAMPAIGN

Dove and Ana Brenda Contreras are inviting women across America to make friends with their hair as two in three women (67 percent)(1) describe their dry, unpredictable hair as having “a mind of its own.”  Women can enter the campaign by creating a video up to 60 seconds sharing how their hair has an alter ego by telling a story, acting out a humorous scene or even singing an original song.  Three finalists will be selected and America will have the opportunity to vote on Univision.com, Uniclave: Dove for their favorite finalist to star in a Dove Hair TV ad.  The chosen Latina will receive a VIP trip to Miami and a hair transformation by a celebrity stylist. 

·         September 15, 2011 – November 3, 2011 – video entries will be accepted at Univision.com, Uniclave: Dove.
·         November 10, 2011 – three finalists will be announced and America can vote for their favorite through November 27, 2011.
·         Early December 2011 – selected finalist will be notified.
·         December 19, 2011 – Dove Hair ad will air on national TV.

Dove Hair followers can interact with Dove Hair Care online through Twitter at @Melena_Salvaje, #DoveHair.