Mendoza Dillon & Mosaica To Form MosaicaMD.
June 25, 2005
The Bravo Group announced the merger of two of its agencies: Irvine, California-based Mendoza Dillon and New York-based Mosaica.
Mendoza Dillon has been a highly-visible player in the Hispanic market for 26 years, and New York-based Mosaica has been a player in the multicultural agency market since 1999.
“We’re making this move to create a stronger agency resource,” explained Gary Bassell, Chairman and CEO of The Bravo Group. “The merged agency is now one with a bi-coastal presence and a deeper bench of resources for our client partners. Many of the clients now will benefit from greater proximity to an agency office and all of the clients will now have more immediate access to the Group’s expanded marketing units: retail and promotional marketing and one-to-one marketing.”
The new agency is now in a position to better serve its clients from the nation’s two most ethnic-dense marketplaces, Los Angeles and New York. Hispanic marketing services will continue to be the core offering of the agency, but it will also offer full multicultural services to those clients in need of them.
In recent years, Mendoza Dillon had increasingly been using its MD acronym as its identity, so the newly-merged agency will begin with the name of MosaicaMD.
