Mendoza Dillon y Asociados Unveils New Name & Logo.

Mendoza Dillon & Asociados (MD&A), one of the largest Hispanic marketing agencies in the country, unveiled its new image logo and announced its official name change to Mendoza Dillon (MD) as it was most commonly referred to in the advertising industry. The Hispanic advertising agency will launch its “MD the cure for the common ad” national trade advertising campaign this summer.

“Mendoza Dillon’s new visual identity projects our new philosophy of adding new depth to the strategic creative process to be a progressive cutting edge agency that understands the deep changes that are happening in the landscape of the Hispanic market,” said Carlos Mendez, MD’s executive vice president, chief creative officer. “Mendoza Dillon was a pioneer with the emergence of the Hispanic market and we want to continue to show that we are in the cutting edge of the Hispanic market in the United States and abroad.”

The agency’s new logo and slogan “MD the cure for the common ad” will draw association to the medical doctor’s expertise to prescribe the correct prescription to cure any marketing communication problem. “Every marketing and communication problem is unique. We are looking at client’s product needs from a different creative angle. No matter how complicated, the answer will be right when it is expressed in the most simple, relevant, and concise way,” added Mendez.

Employee’s names will precede the MD logo that will serve as a visual pun with double intention by identifying the company’s name and employee as a medical doctor of Hispanic marketing. Business cards will be personalized with a picture or image chosen by the name holder that will give a bit more individuality within the overall identify of the company.

The new logo replaces the MD&A gold colored graphic, which has been used since the Hispanic-advertising agency launched in 1979. Mendoza Dillon has recently relocated its headquarters from Newport Beach to Aliso Viejo. The relocation is part of the plan to revamp the image of the agency.