Meneses Research ‘Ask U.S. Hispanics’ Media Preference Report 2004.

Meneses Research and Associates, a local transcultural marketing research firm, has announced the results of its “Ask U.S. Hispanics” Media Preference 2004 study. The study conducted from March 11 to April 4, 2004 involved 1,001 telephone interviews across 19 markets among U.S Hispanic consumers over the age of 18. This report was aimed at determining media preferences in radio, television and print. Additional information is available such as: critical up-to-date demographics; purchase intent of a house, brand new car and computer; the preferred language by Hispanics at home, at work, with friends and media consumption. All data will be presented by total and four regions. Some of the data will be presented by the Level of Acculturation and Level of Financial Stability. Additionally, this report will include top line findings from previous reports: “Ask Hispanic Teens” Report 2003 (Ages 12-17) and “Ask Tijuana” Report 2002 (T!
ijuana residents that cross the border and spend $2.5 billion in San Diego 2003).

The profiles of most of the Hispanics who are recent immigrants are not financially stable because of lower income, lack of a checking account and the majorities are renters. As Hispanics live longer in the U.S. and they are exposed to financial services such as checking accounts, building credit and ultimately purchasing homes, their level of financial stability improves drastically.

Homeownership:

According to our study, only 37% of Hispanics across the United States own a home.

Politics:

Almost half of registered Hispanic voters are Democrats; however, only 28% would vote for Kerry. Although only 18% are Republicans, 27% would vote for Bush. (April 2004). Additional information included: registered voters, political affiliation, and attitude and perception of advertising in Spanish and many more issues.

For more information at http://www.menesesresearch.com