Mercedes Delgado promoted to CRO of Univision Miami

Univision Miami announces the appointment of Mercedes Delgado to Regional Chief Revenue Officer for the Miami Region. Under this capacity, Mercy will lead all facets of the region’s sales operations, inclusive of its multimarket unit and local sales teams for both TV and Digital, in addition to radio for the Miami market. Delgado will be responsible for revenue generation and growth, as well as developing and executing sales strategies to maximize revenue and profitability.

Mercy has been with the company since 2000 and brings with her a media career trajectory spanning 25 years having served several cross-platform sales roles, under various dynamic sales organizations and structures covering national, local, and multimarket functionalities. She most recently served as Local Sales Manager for Univision Miami TV since 2019 leading the team on implementing effective sales strategies that beat the market, garnered higher share, mitigated attrition, and increased new business.

“With a proven track record of success, Mercedes will be a huge asset to drive our continued growth and future innovation across all facets of our sales operations inside what is a pivotal and transformative era across our business landscape. Her leadership skills, creativity, deep understanding of our industry from both a multimarket and multiplatform perspective makes Mercedes the perfect executive to help us aggressively lead charge towards our core goals” said Eric Garcia, President, and General Manager of Univision Miami.