Mercury Mambo to elevate DigaYGane.com.

ThinkNow Research selected Mercury Mambo to drive increased consumer awareness of DigaYGane.com.

“Mercury Mambo is a perfect fit for driving Spanish-dominant Hispanic consumers to our online panel, DigaYGane.com,” said Mario X. Carrasco, ThinkNow Research Partner. “Their deep understanding of shopper behavior complements our market research focus and we look forward to growing our panel beyond the 100,000 user mark in 2013 and deliver the most representative Hispanic online sample in the market place.”

ThinkNow Research provides online market research solutions for companies looking to understand the Hispanic consumer. Mercury Mambo has developed a comprehensive and strategic digital ad campaign for DigaYGane.com with the primary goal of generating increased Spanish-language sign-ups for their online panel. The DigaYGane digital campaign will roll out in April 2013.

“We are excited to partner with ThinkNow in this innovative effort to engage and reward Spanish-dominant online users,” said Mercury Mambo President, Becky Arreaga. “Foreign-born and Spanish-dominant U.S. Hispanics are fueling the growth of Hispanic online usage. ThinkNow and the DigaYGane.com panel will provide a powerful platform for this consumer segment‚s voice to be heard.”

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