Laura Merle has been named senior director, Corporate Marketing Services at Univision Communications Inc. (UCI), effective immediately. Merle will be based in New York and will report to Jessica Rodriguez, executive vice president and chief marketing officer. In this role, Merle will oversee UCI’s marketing asset management process, branding, brand extension marketing, and the marketing of UCI’s research aimed to position Univision.net as the preferred destination for information on U.S. Hispanics. Merle first joined UCI in July 2014, in the Office of the CEO where she helped drive various projects in collaborating with departments across the Company, including the centralization of the marketing organization. Prior to joining UCI, Merle was director of Global Marketing Innovation at Burger King.
