Mesloh named COO of Adrenalina.

Adrenalina announced the promotion of chief financial officer Edward Mesloh, whose duties have been expanded to chief operating officer.

The COO slot is a new post at Adrenalina with Mesloh’s duties widened to head up the agency’s internal operations effective immediately. He also will continue to direct the agency’s financial operations in his role as CFO, reporting in both jobs directly to Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina.

“I expect that Ed (Mesloh) will add great value to our operations, our organization, the management group and the business of our clients,” said Wernicky. “He is an active operations and finance executive who listens, understands what we do, how we do it and provides workable solutions for our existing and growing business needs.”

In his expanded role, Mesloh will oversee the day-to-day management of the agency’s internal business functions while maintaining responsibility for all of the financial aspects of the ad shop’s advertising operations.