Messianu to Preside over Jury at El Tercer Ojo Integrated Campaigns & Idea Latina Para El Mundo

Luis Miguel Messianu, Founder, Creative Chairman and CEO of Alma DDB, part of DDB Latina’s Group in the U.S., will Preside over the Awards at El Tercer Ojo, El Ojo Integrated Campaigns and Idea Latina para el Mundo in the XVIII Edition of El Ojo de Iberoamérica. The Festival, which Honors the Region’s Best Creativity, Will Take Place this November 4th, 5th and 6th at the Buenos Aires Hilton Hotel.
   
As a new edition of El Ojo de Iberoamérica approaches, announcements are coming about the industry leaders who will preside over the different award competitions. For the past six years, those who are chosen are responsible for guiding and leading the juries for the different metal categories. They will then join the rest of the leaders in Buenos Aires in order to vote for the main awards, los Grandes Ojos. This totally innovative formula reflects the encompassing vision El Ojo has embraced from its very beginnings.

In this edition, Luis Miguel Messianu, Founder, Creative Chairman and CEO of Alma DDB U.S., will preside over the awards at El Tercer Ojo, El Ojo Integrated Campaigns and Idea Latina para el Mundo.

After an advertising career spanning over three decades, Luis Miguel Messianu occupies a key role in the development of the U.S. Hispanic market. He was born of Rumanian parents and raised in Mexico City, where he started his career and worked on Latin American and U.S. markets. In the U.S. he opened his own agency, Del Rivero Messianu, which received the Best U.S. Agency Award from El Ojo de Iberoamérica in 1998, 1999 and 2003. In 1998 Luis Miguel Messianu himself received El Ojo’s Best U.S. Creative Director Award. In 2007, his agency’s multicultural strategy included changing its name to Alma.

As part of DDB Latina, Alma DDB is the sixth largest Hispanic agency in the country, and it is also included in several international rankings. Furthermore, Luis Miguel serves on the Creative Board and the Executive Committee at DDB Latina, as well as on the DDB Worldwide Creative Board.

His work for multinational companies (such as McDonald’s, State Farm Insurance, Clorox, Anheuser-Busch, General Motors, Coca-Cola, Nestlé, Goodyear, Quaker and L’Oreal) has received major awards. He is also one of the founders of Círculo Creativo for the Hispanic market; he became its first elected President and is its current Chairman.

In its 18th year, El Ojo has honored the best ideas and fostered professional talent from all over Latin America. Winning an award at the festival means having taken one’s work to the highest local, regional and worldwide levels.