Mexican Olympic Team Taps Budweiser For Olympic Sponsorship.

Budweiser and the Mexican Olympic Committee announced the beer brand’s sponsorship of Mexico’s Olympic Team. The partnership provides the country’s Olympic hopefuls with valuable financial support to help with training for the upcoming 2006 Olympic Winter Games in Torino and 2008 Olympic Games in Beijing.

“As the world’s premier sporting event, the Olympic Games create an incredible source of national pride and provide Mexico’s athletes with the perfect opportunity to showcase their talents to a global audience,” said Tony Ponturo, vice president of global media and sports marketing, Anheuser-Busch, Inc. “Budweiser is proud to be a partner in the Mexican Olympic Committee’s efforts to develop their country’s best athletes and help each Olympic hopeful go for the gold.”

The sponsorship agreement provides Budweiser with exclusive use of Mexican Olympic Team logos and trademarks for use in advertising, point-of-sale materials and promotional activities.

“Training for the Olympic Games is an everyday job athletes take very seriously,” said Felipe Munoz Kapamas, President, Comite Olimpico Mexicano.

“Without the incredible support of sponsors like Budweiser, athletes would not have the resources to properly train for the Olympic Games. We look forward to working with Budweiser and toasting the success of our teams for years to come.”

The Mexican Olympic Team earned four medals (3 Silver and 1 Bronze) during the 2004 Olympic Games in Athens, Greece.