Mexican Soccer Broadcasts Break Audience Records @ Univision & TeleFutura.

Univision and its sister network, TeleFutura once again achieved record-breaking audience levels with their coverage of Mexican League Soccer. Over the past three seasons, both networks have virtually doubled their Hispanic Men and Adult 18-49 audiences and averaged the highest viewer levels ever for the popular league’s summer season.

This phenomenal growth was most recently demonstrated by last week’s “Fútbol Liga Mexicana” nail-biter defeat of the Chivas of Guadalajara by the Pumas of U.N.A.M. Broadcast on Univision, Sunday, June 13, it was seen by nearly 3.9 million total Hispanic viewers, including 1.8 million Men 18-49. That translates into an extraordinary 17.4 NHTI rating, the highest for the demo in the history of Spanish-language television. In fact, more Hispanic Men 18-49 watched this emotionally charged final match than watched the 2004 Super Bowl, last year’s World Series Final or the 2004 NBA Final. The telecast also out-delivered Telemundo’s highest rated soccer match this season by 1.2 million more Hispanic Adults 18-49.

TeleFutura also posted record numbers televising game one of this two-part final series. On Thursday, June 10, its broadcast of these traditional rival teams became the network’s highest rated program in its history among Hispanic Households and Adult, Women and Men 18-49.

TeleFutura’s telecast also reached more Hispanic Men 18-49 and Adults 18-49 than the 2004 NBA Final or last year’s World Series Final.